Lead - Digital Marketing Strategist

Sulekha.com

Chennai, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/16/2025
  • Website: sulekha.com
  • Company Address: RMZ Millenia Business Park, 2nd Floor, Campus 1A, No 143, No 143, Dr. MGR Road, Chennai, Tamil Nadu 600096, IN

About Sulekha.com

Sulekha is India’s leading digital mobile platform for expert services, matching 20+ million consumers with 50,000+ service professionals across 200 categories in about 40 cities.

Job Description

Job Summary

Join our team as an SEO Expert, leading organic growth through strategic optimization and data-driven insights. Collaborate with a dynamic team to enhance search rankings, boost visibility, and drive impactful digital marketing strategies.

Responsibilities
Strategic Leadership
  • Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
  • Identify and analyze market trends to stay ahead of the competition.
  • Conduct market research and competitor analysis to inform strategic decision-making.
  • Foster a culture of innovation and experimentation within the digital marketing team.
  • Mentor and coach junior team members.
Campaign Management & Execution
  • Develop, execute, and manage multi-channel digital marketing campaigns across SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, and other relevant channels.
  • Oversee paid advertising campaigns (Google Ads, Display Ads, Social Media Ads) focusing on ROI optimization, CPA reduction, and conversion increase.
  • Manage and optimize website content for search engines (SEO) and user experience.
  • Implement local SEO strategies to increase local visibility and leads.
  • Create and manage compelling content (written, visual, and video) for various marketing channels.
  • Develop and manage marketing funnels for lead generation and conversion optimization.
  • Implement omnichannel marketing strategies to deliver a seamless customer experience across all touchpoints.
  • Leverage data-driven insights to optimize campaign performance and maximize return on investment (ROI).
  • Develop and manage budgets for all digital marketing activities.
Channel Management & Expertise
  • Possess in-depth knowledge of Search Engine Optimization (SEO) including Technical SEO, Local SEO, SEO for Classifieds, Listing SEO, and Yellow Pages optimization.
  • Manage Search Engine Marketing (SEM) campaigns, including experience with Google Ads and other search advertising platforms.
  • Be an expert in Social Media Marketing (SMM) with a strong understanding of major platforms like Facebook, Instagram, etc.
  • Develop and implement effective content marketing strategies.
  • Utilize email marketing tools and platforms for lead generation and customer engagement.
  • Explore and implement innovative marketing tactics, including WhatsApp marketing and SMS marketing.
  • Demonstrate knowledge of Customer Relationship Management (CRM) platforms and data utilization for marketing purposes.
Metrics & Reporting
  • Track and analyze campaign performance metrics using data analytics tools.
  • Generate comprehensive reports to measure marketing campaign effectiveness and ROI.
  • Continuously monitor and optimize marketing activities based on data-driven insights.
Required Skills & Experience
  • 8 to 10 years of experience in a senior digital marketing role with a proven track record of success in driving revenue growth.
  • Strong understanding of the entire digital marketing landscape (360° expertise) including SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Local SEO, and emerging marketing trends.
  • Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads.
  • Strong analytical skills with experience in using marketing analytics tools and platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Budget management and optimization skills.
  • Growth mindset with a passion for continuous learning and experimentation.
  • Ability to work effectively in a fast-paced environment and manage multiple priorities.
  • Strong leadership and mentorship skills.
  • Experience collaborating with cross-functional teams (Sales, Product, Design, etc.).
  • Working knowledge of AI applications in digital marketing is a plus.
Academic qualificationsrequired
  • Any Graduation

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.