Job Description
We are looking for a dynamic and experienced marketing professional to lead our outbound marketing programs to establish Ottometric as a leader in the ADAS ecosystem, articulate our technology edge, and accelerate commercial traction. This role reports to the VP of Marketing and will eventually build and manage a global marketing team. The position is based in Novi Sad, Serbia; can be remote for the right candidate.
We continue to grow and are adding a Sr. Marketing Manager to our team. This is a marketing generalist role in which you will develop and implement an integrated marketing strategy across all channels to drive brand awareness and lead generation. Your experience creating and executing on marketing initiatives in a highly concentrated B2B environment with a strong ABM (account-based marketing) foundation will be valued in this role. If you enjoy vacillating between strategy and tactical execution, this is the role for you! As one of the first marketing-focused hires in a dynamic company, you will see and feel the impact of your work every day. This is an excellent opportunity to build your career in an industry of the future.
Company:
The automotive industry is undergoing a seismic shift, driven by the rapid adoption of Advanced Driver Assistance Systems (ADAS). Ottometric, a Boston-based software company is uniquely positioned to capitalize on this explosive market growth. Our AI-powered platform revolutionizes the complex and costly ADAS validation process, enabling automotive OEMs and Tier-1 suppliers to save tens of millions of dollars and accelerate time-to-production.
Founded by industry veterans from companies like GM, FCA, and Autoliv, Ottometric's seasoned team has deep expertise in ADAS development, generative AI, computer vision, and big data analytics. We are rapidly growing to accelerate the adoption of our proven solution that helps make cars safer and saves lives.
Responsibilities:
- Build and execute a marketing plan in alignment with company goals and targets
- Create and execute a lead generation and nurture plan working with sales leadership
- Track MQL’s and marketing funnel metrics to inform strategy
- Establish and grow company brand as well as sub-brands focused on products and technologies
- Publish industry-leading content (videos, whitepapers, blogs) collaborating with subject matter experts, internal and external
- Create and execute outbound campaigns (email, social, …) and evolve marketing-mix based on measurable effectiveness
- Own the end-to-end management, planning, and execution of our demand generation programs to include implementation, testing, optimization, reporting and analysis
- Establish and execute PR strategy; hire and manage external PR resources as necessary
- Revamp and nourish primary outbound channels – website and LinkedIn
- Establish events and tradeshows calendar and lead company’s presence and execution
- Manage company’s marketing assets – branding, website, trademarks, etc.
- Lead and execute sales enablement plan (product briefs, sell sheets, presentations, demos, …) working closely with sales team
- Work alongside product team to manage all product launch activities
Qualifications:
- 5+ years in a B2B marketing role required
- Automotive industry experience coveted
- Track record of establishing, executing, and measuring account-based marketing strategies
- Prior startup experience highly desired
- Phenomenal communication skills
- Hands-on experience with devising and creating marketing collateral
- Expertise in measuring marketing campaign effectiveness
- Some travel (<20%) will be required
