Job Description
We are seeking a rockstar marketeer to own the Partners Demand Generation strategy of Factorial in LATAM. You will be responsible for defining, executing, and optimizing growth strategies in the region, coordinating a multidisciplinary team and managing key collaborations that drive the acquisition and conversion of qualified leads. This role combines leadership, tactical execution, and business vision in a highly dynamic and collaborative environment.
The role requires the person to work from our office in Mexico City.
What will you be doing 📋
- Lead the LATAM marketing team, including direct management of the SEO/Content specialist
- Design and execute growth strategies focused on the acquisition and activation of business partners.
- Own marketing plans with key partners in LATAM, covering online/offline demand generation and brand awareness (e.g., events, webinars, promotions).
- Working daily with the Partner AMs of the Channel team to jointly detect weaknesses and apply strategies to achieve the team's goals
- Identify and execute opportunities to expand reach through partnerships, events, content, and campaigns.
- Manage demand generation campaigns through webinars, events, email marketing, and other inbound marketing tactics.
- Report on campaign performance using key metrics such as MQLs, SQLs, lead conversion rate, and business opportunity generation.
Your Profile ✨
- Native-level of Spanish and excellent level of English.
- Excellent communication and collaboration skills.
- A strong sense of ownership over your projects—ambitious, self-motivated, yet a team player with a positive, energetic mindset.
- Highly committed, organized, proactive problem solver with a passion for helping others.
- Dedicated to personal growth and eager to take on increasing responsibilities.
- Demonstrates strong collaboration, decision-making, and communication abilities.
- Understanding of sales goals and how to collaborate with sales to reach marketing goals
- Strong knowledge of demand generation strategies, inbound marketing, and content marketing
You have a plus if...
- Hands-on experience in Digital Marketing, easily adapting to new technologies and platforms to plan and execute high-impact digital campaigns
- Proven track record in B2B marketing, preferably in technology or SaaS industries.
- Experience with collaborating with 2nd and 3rd parties
- Entrepreneur mindset - high energy and business hungry.
- Work ethics, continuous learning ambition, and motivation to join a fast-moving high performance team.
Perks of joining our team 😏
- High growth, multicultural and friendly environment 🤝
- Health insurance 🩺
- Healthy life with Gympass 🧘🏽♀️
- Factorial Language exchange 👩🏽🏫
- Free caffeine and theine ☕
Does this resonate with you? Come join us at Factorial! We #betonpeople
