Job Description
About the Team
Excited about driving 0 to 1 growth? If yes, then you could be the next Manager of our team. We are the Acquisition & Activation team of Meesho’s logistics unit - Valmo. We strive to attract and retain new partners (think delivery executives, truckers, etc.) to Valmo. Our mission is to create India’s largest logistics supply ecosystem. We are a group of specialists and generalists who work collaboratively with Product, Analytics, Creative and Tech teams. Our shared objective is to drive structured growth for Valmo through marketing channels and converting partners through on-app and off-app measures.
About the Role
As a Manager, you’ll work in the acquisition and activation charter. This will involve identifying and strategizing the next set of problems that need to be solved to create a supply surplus of logistics partners in Valmo. In addition, you’ll also get to manage the performance of the charter through strict oversight of data (what can/ has gone wrong, correct them, and build an end-to-end perspective).
What you will do
- Problem Discovery: Identify and Strategize the next set of partner personas which the activation charter needs to onboard. This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements
- Drive Initiatives: Liaise with internal team members and also with Analytics, Creatives, etc., to drive solutions, scale-up, and achieve activation uplift
- Performance Management: Identify issues which impact activation rates and RCA and drive solutions to maximize number of partners in Valmo
What you will need
- Bachelor's degree in any discipline is required – MBA is preferable
- 3+ years of experience in Strategy & Ops / Management with a background in digital marketing / SEO / branding or other growth charters
- Structured problem-solving and analytical skills
- Proven ability to take up high ownership
- Strong bias towards user voice (user research) to understand their problems and solve
- Ability to collaborate with internal and external stakeholders
