Job Description
The Director, Segment Marketing is responsible for building and executing localized marketing programs that create and accelerate pipeline for the region. This leader will have a high degree of autonomy in tailoring global marketing initiatives for local markets across the UK, DACH region, France, and APAC — with expansion into additional regions as the business grows.
They will develop and scale an ABM function, own field event execution, and drive deep alignment with sales.
Other responsibilities include:
Regional Marketing Strategy & Execution
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Own and execute the segment marketing strategy in alignment with global marketing frameworks and regional sales priorities.
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Develop and scale an Account-Based Marketing (ABM) motion for strategic accounts in the regions.
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Drive local activation of global digital campaigns through field events, webinars, paid media, and account-based experiences.
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Tailor messaging and marketing strategies for the different regions, ensuring relevance and impact.
Pipeline & Sales Alignment
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Work in tight collaboration with the regional Sales Leaders to align marketing efforts with pipeline generation goals.
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Own KPIs including pipeline created and influenced for the EMEA and APAC regions.
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Serve as a key advocate for regional sales leaders, ensuring that solution marketing, corporate marketing, and digital marketing teams incorporate the region’s needs into global campaigns.
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Working closely with Marketing Operations, provide leadership and direction on building reporting and dashboards needed for the region and the team.
Field Events & Regional Campaigns
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Own execution of regional field events, including executive roundtables, regional summits, partner and industry events.
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Collaborate with the global events team on our annual customer conference (The Human Insights Summit).
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Build relationships with strategic accounts and regional partners to maximize event impact.
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Lead the localization and execution of global campaigns.
Team Leadership & Stakeholder Management
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Act as a player-coach—leading by example while supporting and mentoring four segment marketers.
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Influence and manage senior stakeholders in sales and marketing, ensuring strong cross-functional collaboration.
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Provide a feedback loop to global marketing teams, advocating for regional market needs.
The Team
The Director, Segment Marketing, EMEA and APAC plays a crucial role in driving pipeline generation and revenue growth for our strategic regions. This role is a "player-coach"—responsible for planning and executing marketing programs for targeted accounts in EMEA while also acting as a team lead for four segment marketers in EMEA and APAC.
This leader will own regional marketing strategy and execution of field events, ABM, and localized digital campaigns to support EMEA sales objectives and will provide oversight of the APAC segment marketing. They will work closely with global marketing teams to align campaigns with local market needs and serve as a key advocate for EMEA and APAC sellers, ensuring that global marketing efforts effectively support regional goals.
The role is highly cross-functional, working closely with the regional Sales Leader, the GM of EMEA and APAC, and other segment sales leaders in the region.
What we're looking for
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Strategic Leadership: Ability to shape regional marketing strategy while executing against global frameworks.
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Pipeline Ownership: Deep understanding of demand generation, pipeline acceleration, and marketing-sales alignment.
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ABM & Field Marketing Expertise: Experience in account-based marketing, field events, and localized campaign activation.
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Cross-Functional Collaboration: Strong ability to influence and align marketing efforts with sales priorities.
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Change Management: Skilled at navigating fast-paced transformation and driving adoption of new marketing approaches.
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Stakeholder Management: Adept at working with senior, high-expectation sales leaders to ensure marketing delivers business impact
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Extensive experience of B2B SaaS marketing, with a focus on segment marketing, ABM, or field marketing.
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Proven success in pipeline generation and regional marketing execution within EMEA.
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Deep experience in marketing to enterprise buyers in banking, retail, consumer products, and software.
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Strong leadership skills with experience managing or mentoring a team.
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Expertise in Salesforce, Marketo, 6sense, and other key marketing technologies.
UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
