Senior Manager CRM


Gurgaon, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/28/2024
  • Website:
  • Company Address: Jalan M.H. Thamrin No. 15, The Plaza Office Tower, Jakarta, ID, 10350

About Pluang

Pluang is the all-in-one investment platform enabling more Indonesians to seize their opportunity.

Job Description

The role will be reporting to VP Marketing. CRM in Pluang is a data-driven, experiment-ridden consumer marketing team with the main task of delivering personalized communication strategy across different channels: in-app, WhatsApp, email to drive multi-asset retention and upsell/cross-sell within diverse customer-segment pool


  • Develop and execute CRM strategies and communications in for all strategic initiatives and or life cycles

  • Work in partnership with Growth as well other key marketing stakeholders i.e. Product Marketing, Brand as well as Creative to deliver effective communications

  • Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence - with further collaboration with Product & MarTech team

  • Build and monitor testing scenarios tied back to customer success KPIs to regularly surface business analytics, timely and accurate insights to improve campaign responsiveness

  • Be the gatekeeper of all CRM campaigns, monitor the campaign pipeline and optimize the communication frequency

  • Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources, including our data warehouse and CRM tools

  • Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns

  • Actively manage all the levers like contact list size and health, target criteria selection, cohorts and segments to create relevant and engaging campaigns for customers/partners

  • Constantly stay informed with best in class acquisition, retention and advocacy practices

  • Quickly identify and troubleshoot any campaign performance issues, and drive successful resolutions. Approve, establish and enforce direct communication rules and restrictions

  • Manage CRM platform and communication related budget

  • Lead a team that is responsible for developing, implementing, executing regional CRM initiatives 


  • Hands-on experience with an ESP/CRM or marketing automation platforms

  • Managing and executing email programs for consumer products with a major Email Service Provider or CRM platform

  • 7+ years of successful, diverse and progressive ecommerce/online marketing experience

  • Minimum 5 years of direct CRM experience, mobile CRM preferred

  • Experience managing a team, as well as an individual contributor

  • Proven experience in setting up robust operations with clear visibility into throughput and SLA measurements

  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment

  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics

  • Experience with A/B and more complex communication testing required

  • Experience in conceptualizing and implementing marketing plans

  • Strong Excel and data modeling skills

  • Ability to manage various projects at once in an ever-changing environment, balancing an intense attention to detail with swift execution, working well with and inspiring cross-functional teams

  • Passion for continuous improvement. Creative and self-starter

Work Environment Details

  • Attractive compensation package - competitive salary, flexible bonus scheme. We are always looking for ways to promote and inspire innovation. So, come build your dream with us.

  • Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.

  • Healthy work environment - company-sponsored medical program, food, and beverage program, open communication. Friendly policies to support Work-life balance, team building, and celebrations.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pluang Company Overview

Empower millennials to achieve financial freedom through a diversified range of simple investment options. At Pluang, it is our dream to provide access to all financial products and investment options in a simple and easy way. We believe that people from any background should be able to access the market of financial products.

Supported by robust technology, Pluang empowers you to achieve future financial freedom. Our user-friendly application helps you to do financial investment with a very low budget but high return. Pluang is affiliated with PG Berjangka which has a trading license from Bappebti

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.