Brand Marketing and PR Manager

Pluang

Jakarta, ID
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/21/2024
  • Website: pluang.com
  • Company Address: Jalan M.H. Thamrin No. 15, The Plaza Office Tower, Jakarta, ID, 10350

About Pluang

Your all-in-one investment app.
We accompany your investment journey for a better financial future!

Job Description

You will be reporting to the Head of Brand Marketing while also responsible for managing integrated brand marketing initiatives. You will be spearheading marketing projects working closely with marketing support teams both from brand-communication ends (e.g Creative, Social Media, Research) to the business-performance ends (e.g Data Analytics, Growth, Paid/Performance, to Commercial). 

 

This position requires a meticulous, detail-oriented strategic marketing individual who possesses a good balance between analytical, project management and creative marketing skill. 

 

Responsibilities:

Planning

  • Lead the development of Go-to-Market (GTM) document consisting of marketing & PR strategies to support business objectives.

  • Lead the periodical Brand Health Tracking (BHT) process with internal and external research team / agency.

  • Manage the brand marketing and PR budget effectively, ensuring optimal allocation of resources to achieve maximum impact and ROI.

Execution

  • Supervise and/or lead the collaboration with cross-functional teams including Creative, Social Media and External Affairs, Data Analytics, Growth, Digital Performance to execute marketing initiatives end-to-end.

  • Supervise and/or lead the collaboration with external parties including Creative agencies, Production Houses, PR agencies or Event Organizers. 

  • Ensuring top notch deliveries of all brand marketing and PR tasks.

Reporting

  • Monitor campaign performance metrics and analyze data to improve future brand marketing & PR initiatives.

 

KPI

  • Brand Marketing: maximize brand marketing campaigns to ensure improved top to mid-funnel brand metrics such as: Brand Awareness Rank & Brand Attributes, Impressions, Reach, Engagement Rate, Clicks, Views, etc.

  • Public Relations: maximize PR strategy to ensure improved PR metrics such as: Media Impressions, Media Mentions, Organic & Tier 1 Media Coverage, High Media Value, Share of Voice etc.

 

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Public Relations, Communications, or a related field; a Master's degree is a plus.

  • Proven experience of at least 5 years in brand management, preferably in the financial services or investment industry, with a minimum of 2 years handling PR. Previous experience in a tech start-up company is preferred.

  • Demonstrated success in developing and implementing integrated brand marketing and PR campaigns that have effectively increased brand awareness and customer engagement.

  • Excellent analytical skills and the ability to use data to develop marketing strategy.

  • Strong project management skills with meticulous attention to detail, and the ability to juggle between multiple projects simultaneously. Demonstrated ability to work independently and as part of a team.

  • Experience handling media inquiries and organizing press events, including press releases, press conferences, and media interviews to generate positive media coverage. Possessing media contact list is a plus. 

  • Experience leading crisis mitigation efforts with proactive strategies to manage potential reputation risks or negative publicity is a plus.

  • Excellent English skills, proficiency in GSuites / Jira.

 

Work Environment Details

  • Attractive compensation package - competitive salary, flexible bonus scheme. We are always looking for ways to promote and inspire innovation. So, come build your dream with us.

  • Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.

  • Healthy work environment - company-sponsored medical program, food, and beverage program, open communication. Friendly policies to support Work-life balance, team building, and celebrations.

 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Pluang Company Overview

Empower millennials to achieve financial freedom through a diversified range of simple investment options. At Pluang, it is our dream to provide access to all financial products and investment options in a simple and easy way. We believe that people from any background should be able to access the market of financial products.

 

Supported by robust technology, Pluang empowers you to achieve future financial freedom. Our user-friendly application helps you to do financial investment with a very low budget but high return. Pluang is affiliated with PG Berjangka which has a trading license from Bappebti.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.