Product Marketing Analyst - Contract (Remote acceptable)

Barn & Willow

Redwood City, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/01/2021
  • Website: barnandwillow.com
  • Company Address: , Redwood City, CA, 94063

About Barn & Willow

Barn & Willow is a direct to consumer home decor brand changing the way people shop for custom window coverings. We believe buying window treatments that fit your windows and your style should not be as hard as it is.

Job Description

Barn & Willow is a direct to consumer online home decor brand making custom window draperies, shades and home accessories more accessible. We believe buying window treatments that fit your windows and decor should not be as hard as it is and should not cost you a fortune. So, we came up with Barn & Willow - With our unique supply chain we by-pass all middlemen and work directly with textile manufacturers to bring the premium most quality of Linens, offered at 1/3rd the retail price. With our Auto-Sizing technology we are removing your window measurement hassles.

We're looking for a highly experienced product marketing analyst to join the team. This is a contract to hire position. Our ideal candidate is someone who has developed marketing analytics and B2C email marketing program at a relevant consumer product company. 

Your core responsibilities:

  • As a Product marketing analyst you will play a pivotal role in helping shape our product marketing strategy through data and analytics.
  • Deeply study all our marketing channels, small or big and make strategic recommendations to help us identify channel wise fund allocation.
  • Analyze customer behaviour, product usage and our email marketing channel to design and implement a more intelligent/targeted email marketing program which will increase user engagement and channel revenue.
  • Deeply analyze our sales funnel, customer acquisition channels and customer segments to continuously A/B test and identify ways to improve cart abandonment rate, increase site conversion, time to place an order and average order value.
  • Identify our repeat transaction patterns and develop a plan to increase repeat rate.

Must have:

  • Bachelor’s degree in quantitative discipline (Statistics, Mathematics, Economics, Engineering or Computer Science)
  • 5+ years of highly relevant experience studying large sets of data and developing  marketing analytics
  • Product marketing analytics experience with eCommerce consumer products companies (B2C)
  • Excellent communication skills and should be able to effectively create reports and present the findings to the team
  • Experience with SQL, Google Analytics and any other statistical analysis tools
  • Experience with email marketing programs like Mixpanel and Mailchimp
  • Experience with setting up A/B tests using Google testing tools and Optimizely
  • Team oriented and loves the energy of a startup environment.
  • Remote work is acceptable for this role 

Some perks of working at Barn & Willow

  • We're a venture backed startup and offer competitive salaries, equity so you're part of the Barn & Willow family and a lucrative bonus
  • Medical and dental Insurance
  • Paid vacation policy and sick days
  • Monthly commuter reimbursements
  • Mac and accessories 
  • Employee discounts for any B&W window coverings for you or your loved ones
  • Free snacks, coffee and those rejuvenating herbal teas
  • Oh and did we mention team lunches and happy hours
  • We're dog friendly -so bring your cute bundle of joy with you at work.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.