Marketing Category Analyst


Austin, TX, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 10/26/2009
  • Website:
  • Company Address: 211 East Seventh Street 10th Floor, Suite 1020, Austin, TX, 78701-3631

About Invodo

Invodo connects manufacturers and retailers through the largest product video library in the world. Our unique platform allows manufacturers to syndicate directly to online retailers, resulting in more satisfied customers and improved conversion rates.

Job Description

Marketing Category Analyst

Invodo has an immediate opportunity for a Marketing Category Analyst with data analysis skills and a business mindset

About Us & the Opportunity
Invodo is a venture-backed startup providing leading-edge eCommerce video syndication services to manufacturers and online retailers. Invodo syndicates the content consumers look for in making purchase decisions to over 1,000 eCommerce sites.

This is an ideal role for a candidate seeking to prove their ability in the analytical side of marketing as well as in planning and execution of programs. Key attributes are ability to make sound business recommendations based on data analysis, comfort with hands-on execution, and strong communication skills. The right candidate will have 2-3 years of work experience or be an entry-level candidate of exceptional caliber.

Principal Responsibilities
Using data from disparate internal sources (CRM, content management system and Web analytics) as well as external information, the analyst will develop a thorough understanding of Invodo’s strengths and weaknesses in target industries. The analyst will maintain category-specific dashboards of this data. In collaboration with Invodo executives, the analyst will develop strategies and programs to grow customer participation and involvement as well as Invodo’s market share and influence in each category. The analyst will then execute or aid in executing online and email marketing programs and influencing Sales to achieve maximum growth in each targeted category. Additional responsibilities may include customer and competitive analysis, data hygiene and maintenance, ad hoc list generation for programs, and other duties as the position evolves.

Start Date

Employment Type
Full Time

 Austin, Texas (Downtown Area)
 Local candidates only

 Salary commensurate with experience
 Stock options
 Paid Health & Dental Insurance
 Paid Vacation, Personal/Sick days


Required Skills
• Proficiency in Microsoft Office applications with advanced Excel skills
• Ability to develop business insights from detailed analysis of data from multiple sources
• and Google Analytics experience a plus
• Excellent communication and problem-solving skills
• Extremely proactive with a strong bias for action
• Curiosity and willingness to become a subject matter expert on multiple industries
• A strong work ethic and desire to work in a fast-paced, fun, demanding environment
• Bachelor’s Degree required

Required Work Experience
• 2-3 years work experience preferred

Bachelor’s Degree required

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