What the job involves

Reporting to our Head of CRM Manager, you’ll be responsible for:

• Writing email content that connects with families and nannies
• Planning campaigns including designing segmentation, personalisation and content
• Building and executing campaigns in customer.io our email platform
• Identifying opportunities to retain and engage more users via email
• Designing mobile-friendly emails that follow best practices
• Working with the marketing team to gather content, feedback, and approvals
• Monitoring campaign performance and analyzing key metrics (open rates, click-through rates, conversions)

A typical day:

9am – You grab a cup of tea and join the company-wide (video) stand-up to hear what’s been going on across the business. It’s great to understand how your work fits into the bigger picture.

9.30am – You check in on yesterday’s campaign launch. The open rates are looking good, but the click-through rate is below target. You make a note to test a different call-to-action in the next send.

10am – You join a meeting with the product team who share insights about new users who aren’t completing their profiles. Together, you sketch out an email nurture sequence to help guide them through the process.

11am – You spend time writing copy for next week’s newsletter, making sure the tone is warm and helpful, not corporate. You keep the Koru Kids voice guidelines close by for reference.

1pm – A welcome break after a productive morning! You grab some food and head outside to make the most of the good weather.

2pm – Time to build out the segments for a new campaign targeting families who’ve signed up but haven’t matched with a nanny yet. You carefully define the criteria and test the audience size to make sure it reaches the right people.

3:30pm – You catch up with your manager to review templates for an upcoming campaign. You find a few tweaks to make the emails more mobile-friendly and highlight the key messages.

4:30pm – You spend the rest of the day analysing last month’s email performance. You spot that emails sent on Tuesday mornings have higher engagement, and make a note to adjust the sending schedule.

We offer

• A competitive salary based on experience
• 50% off Koru Kids childcare, up to a value of £7,000 per year as a taxable benefit
• 25 days holiday (plus bank holidays)
• Work from home opportunities. We’re a remote-first company and welcome applications from anywhere in the UK
• Potential for share option equity
• MacBook and home office allowance
• Video therapy sessions through Spill, to support positive mental health

Application process:

• There is a short initial application form
• A 20 minute phone call with our Marketing Manager
• A practical task where you’ll create a simple email campaign
• An assessment where you’ll meet the marketing team and discuss your approach to email marketing

Important things to know

Timing: We’d like to have the right person join as soon as possible, but we will wait to find the right person.

Flexibility: This is a remote role, but we have an office in Shoreditch, London, and we’d love it if you wanted to spend time there! You’ll also be expected to attend team days with the rest of the marketing team at least four times a year, usually in London.

Hours: This is a full-time role, but we’re still keen to hear from you if you might need a more part-time or flexible arrangement around other commitments.

Please apply even if you don’t think you tick every single box, but you can imagine yourself thriving in this role.

Diversity & Inclusion

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing. Details are here and for a TON more info about our company culture in general, check out our careers page.