Flamingo, Brand Manager (International)

Harrys

London, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/10/2021
  • Website: www.harrys.com/en/us
  • Company Address:

About Harrys

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

Job Description

About the Role

We are looking for a seasoned marketer, who has a passion for building disruptive brands. At the heart of this role is establishing our brand in the market and in our consumer’s life, with breakthrough storytelling and compelling narratives that you bring to life across channels.  We want someone who is excited to disrupt a big, stale category, and is excited by the idea of building. 

You will be the voice of the consumer and drive our brand and its magic in the market. You will be deeply involved in monitoring the commercial performance of the brand and translating the market reality, business goals and consumer insight into brand plans and briefs. You will own the marketing calendar across channels and build go-to-market strategies for products, launches, and key moments for the brand. You will champion creative concepting, thinking strategically about what we want to say and how we can create moments to bring it to life. You’ll be a strong cross-functional partner to the team, shepherd initiatives from idea to execution with enthusiasm, and represent what’s best for Flamingo in conversations with competing needs.

We’re looking for someone who loves understanding business drivers, working with people from different teams across the organisation, and mobilising an organisation to execute growth. You will live and breathe our brand and business, and help power its growth so ultimately consumers know us, join us, stay loyal to us, and advocate for us.

What you will accomplish:

  • Drive the brand plan and activity calendar for Flamingo across INTL markets (channels, products, and key comms moments)
  • Build and champion integrated marketing comms plans for product launches and key brand moments across all INTL markets
  • Grow brand awareness and consideration across all INTL markets
  • Write creative briefs for our internal creative resource and external agencies that communicate clear territories and concepts to help drive compelling creative across channels
  • Drive earned media including management of PR, social mission and local partnerships (inc. limited edition products)
  • Root decisions in customer insights and continue to use insights and information to push the brand forward
  • Be the internal expert on women, femininity broadly, and female brands
  • Be an advocate for Flamingo; make sure messaging and initiatives are aligned with local brand positioning
  • Be an enthusiastic, empathetic cross-functional partner to the retail, DTC, insights, innovation, shopper and creative teams to drive initiatives from idea to execution
  • Manage partnership and agency relationships as well as regular liaison with our global team at Flamingo HQ
  • Nurture local solutions for the consumer across all 4 Ps -- product innovation (and packaging), place (working with our channel partners), pricing and promotional efforts
  • Own the localisation of all packaging, collateral and translation requests
  • Accountable for brand budget management and tracking

You are:

  • A seasoned marketer with experience as a marketing or brand manager at a disruptive, fast growing startup brand (e.g. Away, Aesop, Glossier, Uber, Casper), or brand-forward legacy brand (e.g. Apple, Nike, Adidas)
  • A natural communicator with strong writing skills; you’re able to sell people into a vision and bring them along on your thought process and strategy
  • Creative and brimming with your own ideas; excited to drive outsized impact with flair on a start-up budget, bringing others on the journey with you.
  • Structured and organised in your thinking. You love setting up systems to improve the way the team works.
  • A superstar project manager, comfortable leading status meetings, budget reviews, scoping sessions, etc. provide regular status reports, timelines and delivery calendars, managing risk/issues 
  • A self-starter who takes initiative to explore, unafraid to take risks
  • Dialled into what’s cool, new, and relevant and how to translate that to the customer
  • Well versed in digital touch points, particularly those relevant to our consumer (social, content, influencer)
  • Experienced with brand building in a retail environment
  • A natural passion for building, and game to get your hands dirty when you need to
  • A learner - always seeking to improve yourself, the team, and the world around you
  • Sense of humour - we take our work seriously and ourselves un-seriously

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.