Copywriter - Marketing and Engagement


Sydney, AU
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/14/2021
  • Website:
  • Company Address: , Sydney

About Canva

Before Canva, creating a professional looking design was a complex process - you had to purchase expensive software; learn how to use it; purchase stock photography and fonts for the software; decide on a layout; slice images; receive photos and content via email; design something; upload and email the pdf only to find revisions needed to be made … and then finally be able to prepare your design for web or print.

Job Description

About Canva
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture, and a remarkable growth trajectory – we’re out to change the world, one design at a time.
Since launch in August 2013 we have grown exponentially, with over 50 million people using Canva each month, across 190 different countries, who’ve created more than 2 billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of! 
One of our core values is to “Be a force for good”. We give 1% of our profits to good causes. Our paid product is free for all schools and not-for-profit organizations. And we believe diverse people and perspectives are key to building the best possible product for our diverse community. To achieve this, we’re actively working towards making Canva the best place to work, for everyone.
Senior Copywriter 
As a Copywriter at Canva, you will have the opportunity to work on one of the fastest-growing platforms in the world and the messaging that supports and enriches it.
Canva’s marketing happens through several channels and experiences—all of which require exceptional creative thinking. As a Copywriter on the Lifecycle Team, it’s your mission to create copy that makes complex things simple and gives ordinary people the ability to create extraordinary things. 
We place a strong emphasis on our users’ success, and copy in all forms has a significant impact on that. This means you will help define Canva’s user journeys—ensuring that our customers receive a high-quality experience. Your primary responsibilities will be crafting copy and overall messaging for email campaigns, in-app messages, mobile push campaigns, and web push campaigns. You’ll work alongside designers to bring the visuals to life, and occasionally complete the messaging journey with social media copy, video scriptwriting, surveys, and landing pages. Writing copy with a strong voice and empathy for our users is crucial for us to create one of the most loved brands in the world.

You'll love this job if:

    • You enjoy writing high-quality and timely content like emails, mobile push campaigns, web push campaigns, and in-app messaging. 
    • You have a passion for showcasing your storytelling in ways that can help grow a business: writing email drips, campaigns, and newsletters.
    • Coming up with new ideas excites you, as you’ll help to develop content for new experiments.
    • You like a strategic approach, rather than just churning out content for the sake of it. We’re focused on content with impact.
    • You can develop content quickly and strategically.
    • You want to create content that will reach millions of global users.
    • You flourish in team environments, where you are collaborative and flexible with your writing style to resonate with our users.
    • You love to write in different styles for different audiences

What you'll learn:

    • The growth mindset that has allowed Canva to reach 40 million monthly active users.
    • How to analyse data in order to measure the impact of your messaging.
    • How to experiment with different approaches, to see what is most effective. We pride ourselves on being agile and flexible.
    • Wider digital marketing principles.
    • The inner workings of Australia’s fastest-growing startup.

What we look for:

    • You’ve got a minimum of 8 years in a similar copywriting role either with an agency or client background
    • You’re Comfortable with chaos. You can find solutions even without perfect precedents or direction, and map out a path to clarity and execution. You can work out ways to achieve the impossible and ride through change like a boss.
    • You’re Eager to learn and evolve. From creative craft to leadership skills to market trends – you never stop pushing into the next big challenge. You work alongside people who are better than you at some things. To you, this isn’t a threat, but an inspiring opportunity to learn and grow.
    • You think and act as We, not Me. We’re all in this together. You love nothing more than to collaborate and build trusted relationships with your team, ensuring everyone is empowered to do the best work of their life, and having the best time doing it.
    • Right brain, left brain. Your head is in the clouds while your feet are on the ground. You balance creative and strategic excellence, flipping between big picture thinking and pixel-perfect craft without jeopardizing the quality of either.
    • You’re a fantastic communicator. Your communication skills help you work cross-functionally with other teams. You brainstorm concepts and facilitate workshops. You give and receive constructive feedback and can clearly articulate how creative work can be improved, mentoring others to deliver their best work.
    • You have a bias for action. You’re happy to roll up your sleeves and muck in. No task is too small (or big!) if it helps the team around you to be more effective, and rallies them to achieve their goals faster.
    • You’re always striving for your best. You’re a talented creative with amazing design chops, yet you never stop pursuing excellence in yourself and in your work – “Good, better, best. Never let it rest. Until your good is better and your better is best.” 


    • Competitive salary, plus equity options
    • Flexible working hours, we value work-life balance
    • In-house chefs that cook delicious breakfast and lunch for us each day
    • Professional education allowance
    • Free Yoga membership 
    • Generous parental leave policy
    • Pet-friendly offices
    • Sponsored social clubs and team events
    • Fun and quirky celebrations
    • Relocation budget provided for interstate or overseas candidates and visa application fees covered

Related Jobs

Frontend Web Engineer

Canva - Sydney, AU

Fullstack Engineer

Canva - Sydney, AU

Java Software Engineer

Canva - Beijing, CN

Graduate Software Engineer (Java Backend)

Canva - Sydney, AU

Graduate Software Engineer (JavaScript Frontend)

Canva - Sydney, AU
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.