Head of Web Services

Vectra AI

San Jose, CA, US
  • Job Type: Full-Time
  • Function: Web/Graphic Design/Internet
  • Post Date: 06/08/2021
  • Website: vectra.ai
  • Company Address: 560 S. Winchester Blvd, Suite 200, San Jose, CA, 95128

About Vectra AI

Vectra is the world leader in AI-powered network detection and response

Job Description

Vectra is looking for a rockstar Web Marketing Manager to be the product owner and lead from strategy to implementation all aspects of the Vectra website, including content and feature development, user experience, conversions, analytics, web technologies and all website activity.

 

This is a hands-on role that needs experience in web design, front-end development, content management systems, SEO, web analytics/reporting, project management, strong vendor relations skills, and managing/evolving the underlying tools and processes that enable key interactions with target audiences during web visits.

 

Your ability to creatively problem-solve and effectively communicate across all teams will help you succeed. The Web Marketing Manager needs to be able to demonstrate innovation while successfully tackling challenges in new and creative ways in deadline-intensive environments.

 


Responsibilities

  • Develop and execute a strategic roadmap to transform Vectra.ai into our primary marketing vehicle for brand awareness and demand generation.
  • Manage and maintain the website, including copy, content/resources and SEO, to keep the experience fresh, engaging, and relevant and ensure the site works responsively across all browsers & devices
  • Proven analytical skills with a data-driven and goal-oriented approach. Strong knowledge of Google Analytics (GA), Google Tag Manager (GTM), and webmaster tools to deliver insights and value.
  • Own core web metric goals, analytics tracking, reporting, insights & performance
  • Manage site SEO strategies and content optimizations and drive this to continually improve organic search rankings
  • Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will be the expert on website testing strategy and objectives.
  • Leverage data-driven insights to inform experience and recommendations and analyze data to monitor site performance and address areas for improvement
  • Contribute to overall strategic vision and direction of our global web presence and work with digital lead to develop and execute a strategic roadmap to transform Vectra.ai into our primary marketing vehicle for brand awareness and demand generation.
  • Partner with Marketing Operations and Digital Marketing teams and agency to implement best-in-class website tracking, lead management, data management and media strategy
  • Lead and manage the company website turning it into a demand generation machine and vehicle for effectively communicating our story and offerings.
  • Successfully manage the day- to-day operations of our Web Services department, driving the strategy, resources, and execution plan to meet the growing needs of the business.
  • Responsible for the development of web-based properties as it relates to all digital materials, including websites, landing pages, and microsites

 

 

 

 

Qualifications

  • 5+ years of experience and proven track record in web management, web optimization, web analytics, and SEO
  • Experience defining website information architecture (IA), user experience (UX), and user journey design and optimization
  • Experience with localization, personalization, A/B testing and other web technologies to drive demand (chat, self-nurture, customer data platforms) is critical
  • Advanced knowledge of Google Analytics
  • Demonstrated capability to make data driven decisions
  • Working knowledge of HTML5, CSS3, JavaScript.
  • Must be a self-starter, highly motivated, able to “turn on a dime”, think through problems and come up with innovative solutions, and deliver against very tight deadlines as well as work through ambiguity and think outside the box on new ideas
  • Excellent written and oral communication skills and detail-oriented
  • Understanding of international markets
  • Enterprise software and/or B2B experience highly desirable. Background in enterprise cybersecurity, cloud/SaaS or other IT environments a big plus
  • Adobe Creative Suite (Illustrator/Photoshop) knowledge a plus
  • Knowledge of WebFlow preferred

Related Jobs

Data Science Internship - San Jose, CA

Vectra AI - San Jose, CA, US

Regional Sales Manager - SF Bay Area

Vectra AI - San Jose, CA, US

Executive Assistant

Vectra AI - San Jose, CA, US

Regional Sales Manager - Civilian

Vectra AI - RemoteNorth AmericaWashington, DC, US

Regional Partner Manager, Central Europe

Vectra AI - Germany
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.