EMEA Field and Account-based Marketing Manager

MindTickle

London, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/07/2021
  • Website: mindtickle.com
  • Company Address: 115 Sansome Street Suite 700, San Francisco, CA, 94104

About MindTickle

MindTickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity.

Job Description

MindTickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand value for dozens of Fortune 500 and Global 2000 companies and hundreds of the world’s most recognized companies across technology, life sciences, financial services, manufacturing, and service sectors.
 
With purpose-built applications, proven methodologies, and best practices designed to drive effective sales onboarding and ongoing readiness, MindTickle enables company leaders and sellers to continually assess, diagnose and develop the knowledge, skills, and behaviors required to engage customers and drive growth effectively. We are funded by great investors, like – Softbank, Canaan partners, NEA, Accel Partners, and others.
 
This is an exciting opportunity to help MindTickle deliver personalized and effective marketing programs to drive long-term growth for the company.
 
We are looking to hire a savvy B2B, Account-based marketer that will lead EMEA Field Marketing and act as a strategic business partner to our regional sales teams. Your team will be responsible for working with Marketing to utilize campaigns and programs that deliver Marketing Qualified Accounts, accelerate pipelines, and increase revenue by creating and executing on global marketing strategies that align with overall business priorities.
 
As part of the Demand Generation team, this role will be responsible for pushing the limits of account-based marketing internally at MindTickle and in the industry by leveraging our best in class technology. 
 
Our ideal candidate will have a passion for technology and use data to drive decisions about the planning, targeting and execution of campaigns in conjunction with the extended marketing and sales team. The candidate will be a team player comfortable working in a very fast-paced roll up your sleeves environment.
    • Establish the EMEA Field Marketing plan by leveraging and extending ABM campaigns and programs as well as driving thoughtful and innovative approaches that account for regional differences
    • Assist in developing and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy
    • Inform regional planning process and define marketing plans to create/accelerate opportunities, build executive relationships, and impact revenue growth
    • Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions
    • Create, execute, monitor, report, and follow-up on programs to generate a targeted number of meetings and demos
    • Support the Regional Sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, workshops, exec dinners, etc.
    • Develop pre-and post-show communication and ABM plan 
    • Plan EMEA events and travel to select regions to provide onsite support to sales for events as Covid restrictions lift - based on CDC guidelines)
    • Work cross-functionally with BDRs, sales, product marketing, customer success and many others in aggregating data to build dashboards for measurement of all events
    • Align all regional marketing activities to support the sales goals for marketing qualified accounts and opportunities
    • Work with Marketing and Sales Ops teams to manage measurement of every event program its impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement and ensure department consistency in reporting
    • Project manage and import details around all field marketing events
    • Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
    • Work with the team to help build out and budget for our swag inventory: design, selection, project manage the process of distribution for field marketing, corporate and sales events

Examples of desirable skills, knowledge, and experience

    • Minimum 5 years proven experience in B2B marketing and events (enterprise software, SaaS, regional marketing experience a plus)
    • Experience with SFDC, Marketo, and 6sense or other Account-Based Marketingtech a plus [analytics tools experience a plus]
    • Self-motivated, able to work autonomously and communicate with remote teams
    • Strong project management/organizational skills and the ability to successfully manage multiple initiatives at once
    • Strong interpersonal skills and the ability to coordinate across multiple departments
    • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Our Culture
 
As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks, great learning opportunities & growth. Find more about the culture here.
 
But what we enjoy the most about working here is probably the work itself and our colleagues. Check out our glassdoor page (4.8/5) to see why our employees love us.
 
Our culture reflects the globally diverse backgrounds of our employees along with our commitment to our customers, each other, and a passion for excellence.
 
 
MindTickle is proud to be an Equal Opportunity Employer
 
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
 
Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.