Sr. Marketing Manager, Demand Generation


Remote / United States of America
  • Job Type: Full-Time
  • Function: Business Intelligence
  • Post Date: 06/07/2021
  • Website:
  • Company Address: 1105 2nd Street, San Francisco, CA, 83651

About Kentik

KentikĀ® is the network intelligence platform for the connected world, trusted by leading digital enterprises and service providers. With Kentik, businesses eliminate the visibility and intelligence gaps associated with running dynamic and complex networks, and achieve greater network performance, reliability and security. The Kentik Network Intelligence Platform ingests diverse data streams from the internet, edge, cloud, data center and hybrid infrastructures and provides real-time visualizations and AIOps-powered insights and automation.

Job Description

About Kentik
Kentik is the network observability company. Our platform is a must-have for the network front line, whether digital business, corporate IT, or service provider. Network professionals turn to the Kentik Network Observability Cloud to plan, run, and fix any network, relying on our infinite granularity, AI-driven insights, and insanely fast search. Kentik makes sense of network, cloud, host, and container flow, Internet routing, performance tests, and network metrics. We show network pros what they need to know about their network performance, health, and security to make their business-critical services shine. Networks power the world’s most valuable companies, and those companies trust Kentik. Market leaders like Dropbox, Twitch, Zoom, T-Mobile, and IBM rely on Kentik for network observability. Visit us at and follow us at @kentikinc.
The true meaning of Kentik is visibility. We are committed to making sure everyone feels empowered to use their voice, has a sense of belonging and is represented at Kentik. We don’t look for individuals who fit the culture, but those who will continue to add to the culture. We encourage everyone to apply, especially those individuals who are underrepresented in the industry: people of color, LGBTQI+ community, women, individuals with disabilities (both seen and unseen), veterans, people of any age or family status.
About the Role
Kentik is looking for a data-driven Demand Generation Manager to help us drive explosive growth. You will develop and execute innovative, multi-channel campaigns to catapult our company ahead of the competition.
This is a highly collaborative role, partnering with Sales, Sales Development, and Marketing. You will be responsible for providing direction and best practices that will shape our GTM strategy as we continue to scale.
This is a great opportunity to join a fast-paced startup and bring exciting new products to market. We need you to design, plan, manage, and optimize our integrated digital marketing campaigns across multiple channels to generate revenue. If you have experience building pipeline at a startup and want to take the next step in your career, this is the role for you.

What You'll Do

    • Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams.
    • Plan and execute end-to-end demand generation programs, which include but are not limited to, paid media, webinars, emails, nurtures, sponsorships, content syndication, etc.
    • Develop and execute innovative, multi-channel campaigns to drive enterprise MQLs, SQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
    • Establish and maintain a thoroughly buttoned-up campaign implementation approach, including writing briefs, structuring tests, reporting results, and making recommendations for ongoing marketing optimization
    • Manage agency and contractor relationships, expectations, and budget as needed.
    • Partner with the SDR team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team.
    • Collaborate with marketing/sales operations to establish and maintain funnel metrics system to allow continuous optimization of lead generation, lead management, and sales conversion efforts
    • Partner with agency to figure out new strategies and tactics for SEO, paid media, online events and email marketing to ensure efficient and targeted programs.

Who You Are

    • Self-motivated, self-starter with a zeal to win
    • A sense of humor and doesn’t take themselves too seriously
    • 4+ years of B2B marketing experience, developing and executing successful, integrated demand generation programs.
    • Tactical, hands-on experience with lead processing forecasting, reporting, and analysis.
    • Experience collaborating with creative teams to define and execute innovative and execute targeted campaigns using content, email, social, events, PPC, and other channels to help meet our business goals
    • Experience partnering with SDRs and sales teams to coordinate, communicate, and enable them to effectively handle and qualify leads driven from campaigns.
    • Self-starter who excels at multitasking, working with cross-functional teams and thrives in a fast-paced environment.
    • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.
    • Leverage Google Analytics, Marketo, and Salesforce to monitor, measure, report/visualize KPIs in order to optimize future campaigns
    • Professional at all levels and all times, commitment to personal development and learning.
    • Commitment to helping maintain a positive, collaborative, and inclusive company culture
    • Bachelor's degree in business, marketing, or related field.


    • Medical, Dental, and Vision that is 100% covered for employees & dependents
    • Health Reimbursement Account
    • Wellness Benefits
    • Maternity/Paternity leave
    • Stock Options
    • Flexible time off
    • Vanguard 401(k)
Why work at Kentik? 
We offer a competitive salary, first-rate benefits and the chance to work at a fast-growing, well-funded startup that builds something special: the industry's most powerful observability platform for the network professional. You will have the opportunity to work alongside world-class engineers, network experts, and technology thought leaders to build the future of digital operations. Kentik is headquartered in San Francisco with team members around the world.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.