Lifecycle Email Marketing Manager - Technical (Remote OK)

Maisonette

Remote / Brooklyn, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/05/2021
  • Website: maisonette.com
  • Company Address: 55 Washington Street, Brooklyn, NY 11201, US

About Maisonette

At Maisonette, we believe that beautifully designed children’s products should be easily accessible to discerning, busy parents with taste.

Job Description

We are looking for an Lifecycle Marketing Manager or Associate Manager, Lifecycle Manager (Retention) to support the execution of CRM marketing efforts for the Maisonette business, with a specific focus on lifecycle triggers and email personalization, planning, and execution. The person will play both a strategic and technical role in building out a robust customer journey. The main goal is to identify key customer behaviors and create automation/flows/triggers that drive deeper engagement and increase repeat rate and revenue per customer.

We are committed to diversity and especially encourage members of underrepresented communities to apply.


What You'll Do

  • Own and oversee the customer lifecycle engagement strategy, planning, execution, measurement, and optimization.
  • Identify new opportunities for lifecycle and automation marketing programs. Brainstorm ways to improve customer experience.
  • Work cross-functionally for creative asset needs and technology needs
  • Build out the flows in Klaviyo
  • Create email templates based on creative designs
  • Quality assurance testing and launch campaigns.
  • Leverage reporting tools to analyze and optimize marketing programs. Monitor and report on key performance metrics on a weekly, monthly, and quarterly basis
  • Support manager in creating data-driven, dynamic, relevant, and cohesive customer experiences and messaging.
  • Test and learn the use of cross-sell/up-sell/incentives in lifecycle marketing with a focus on increasing customer lifetime revenue
  • Stay up to date with industry best practices and competitor activities

About You

  • Organization and efficiency — you can take on complex projects and own them from start to finish
  • A customer-first mindset when approaching projects
  • Familiar with email deliverability best practice and CAN-SPAM laws
  • Functional knowledge of HTML and CSS for email coding
  • Functional knowledge of SQL (basic skills ok)
  • Experience with Klaviyo and Solidus/Spree a plus
  • An understanding of mobile-first digital design principles

Necessary Background

- 4+ years experience developing lifecycle/CRM programs

  • Experience in customer segmentation strategies and subscriber management across multiple channels
  • Excellent analytical skills, including Excel, Google Sheets, Data Studio, Looker, Amplitude, and Google Analytic
  • Demonstrable experience planning and executing lifecycle programs

Hiring Philosophy

We’re passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do. We look forward to interest in our roles from all walks of life.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.