Manager - Analytics

Unacademy

India
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/30/2021
  • Website: unacademy.com
  • Company Address: , Bangalore, Karnataka

About Unacademy

Unacademy aims to build the world's largest online knowledge repository for multi-lingual education. We use technology to empower great educators and create a community of self-learners. Our vision is to partner with the brightest minds and democratise education for everyone looking to learn.

Job Description

The resource will be responsible for the following key deliverables and will shape up to take up further identified insights and analytics opportunities:
> 1. Social Analytics: With an objective of growth in reach and resonance in the key TG, the person will be responsible for analysis and reporting on platform insights, benchmark against globally best SM platforms to find out opportunities for exponential growth.
> 2. SEO Analytics: Find out root causes of issues, create scalable solutions for identified issues. Constant monitoring of key trends and opportunities that will benefit us in bettering organic conversions. The person will have business impact as KRA on organic traffic and conversions.
> 3. Direct Traffic/Referrals/Performance Marketing: Onboarding off-platform target group inputs into on-platform decisions
> 4. MTA: Solving for multi touch attribution: Identify right attribution for the marketing spends resulting in optimum allocation of resources to effect bigger bang for the buck.

Requirements

The required candidate will have 6-8 years of experience with the following Domain skills:
> 1. Hands on Python and R Programming skills
> 2. Ability to manage big data analytics and reporting asks
> 3. Hands on GA 360 implementation and analysis skillset
> 4. Hands on DMP and CDP experience
> 5. Demonstrated business impact through segmentation, user contextualization and personalization projects
> 6. Hands on Big Query experience

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.