Senior Manager, Lifecycle Marketing


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/27/2021
  • Website:
  • Company Address: 441 Logue Avenue, Mountain View, CA, 94043

About Upwork

Upwork is the leading online talent solution. We empower businesses with more flexible access to quality talent. Through Upwork’s matching technology and services, companies have access to a global pool of proven professionals so they can scale their teams dynamically to meet business needs. Upwork also provides skilled professionals access to more opportunities.

Job Description

Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

Upwork’s Lifecycle Marketing team is responsible for developing and executing multi-channel marketing campaigns that grow the use of our work marketplace by both independent talent and clients. The team is focused on using technology to create impactful and personalized experiences across email, push notifications, sms, and within the platform at scale. We’re all in on evolving how we market to talent and clients, and the Senior Manager, Lifecycle Marketing will be joining at a pivotal time to lead the team responsible for our customer-centric Marketplace communications. This role will report into the Director, Lifecycle Marketing. We have ambitious plans to create a world class customer experience and this role has the opportunity to develop the strategy and bring it to life.

Your Responsibilities:

  • Develop and implement a holistic customer experience, focused on key strategic opportunities across the pivotal stages of the customer journey, incorporating customer research and insights to develop core behavioral segmentation
  • Plan, own and execute testing roadmaps to continuously improve multi-channel (email, push, SMS, in-app notifications, and more) performance that uncover and unlock campaign growth levers 
  • Become a strong customer-centric advocate for our audience to ensure the best customer experience across our channels
  • Work with cross functional teams to develop compelling campaigns that meet business objectives while also supporting our lifecycle marketing strategy
  • Work with independent professionals to manage daily operations of the email marketing channel, including the execution and deployment of email campaigns
  • Obsess over the performance of the channels and share out results with leadership and cross-functional partners

What it takes to catch our eye:

  • A background creating impactful customer journeys, with multi-channel experience as well
  • Experience creating lifecycle marketing campaigns in the staffing industry, at a marketplace company, or for a large brand
  • Experience using a modern ESP such as Braze
  • Strong project management, attention to detail, and communication skills 


Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.