Brand Director, Beyond Shave

Harrys

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/26/2021
  • Website: www.harrys.com/en/us
  • Company Address:

About Harrys

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

Job Description

The Role

We are looking for an entrepreneurial, customer-centric marketeer to lead and oversee our Beyond Shave business for H’ US. This role will vision the future of the Harry’s brand by shaping our innovation roadmap, brand strategy, and commercial plans for the fast-growing H’ categories outside of Shave. In this role, you will be setting category visions, ideating new products, and bringing your ideas to life with marketing and commercial plans, while collaborating with a cross-functional team of marketers, creatives, DTC and Retail leads, and scientists.

In this role, you will be mining for compelling opportunities to continue scaling rapidly our Beyond Shave businesses, and bringing those ideas to life and scaling them as part of a collaborative cross-functional team. 

We are looking for a true ownership mindset, someone who is excited about driving big commercial impact, building into whitespace and doing it as part of a collective effort.  

What you will accomplish:

  • Help bring to life a clear and compelling Beyond Shave vision for H’ US
    • Use consumer insights to define distinct and innovative ways into the space that continue to separate H’ from the competition
    • Build compelling business and brand narratives around those insights  
    • Ensure the vision is driven down successfully into strategy and execution across all touchpoints
  • Manage Beyond Shave P&L and successfully build out and scale the business
    • Drive overarching Beyond Shave strategy and goals
    • Work with the GM to set budget and financial targets  
    • Lead the annual Beyond Shave brand planning and go to market planning for new launches
    • Work cross-functionally with DTC and retail partners to set commercial strategies and scale the business
  • Drive the 3 year innovation roadmap and category strategy
    • Develop clear and compelling business cases and go to market strategies for new opportunities
    • Own strategic topics such as - scent strategy, cross-category cohesion (ie. body cleansing & apdeo), DTC led innovation, etc.
  • Tap into white space innovation opportunities from inception to launch 
    • Collaborate cross-functionally to further drive existing categories, as well as bring new categories to life, working very closely with R&D, creative, design, DTC, supply chain, retail, etc.
  • Continue to develop & lead the Beyond Shave Team
    • Build capabilities and develop current team of Beyond Shave brand managers, inclusive of people managers 
    • Continue to build our and iterate on brand management function, including processes and pipelines 

You are:

  • Seasoned brand leader with a proven track record of building growth strategies, disruptive innovation, and direct commercial (P&L) ownership
  • 10+ years of work experience of brand management, brand strategy, or innovation experience, preferably within the CPG industry, with DTC experience a plus.
  • A left and right brain marketer who balances quantitative-rigor and gut-led, creating thinking
  • Experience working in a fast-paced, entrepreneurial, brand-forward business
  • Passionate about building a disruptive omnichannel men’s care brand, that is rooted in deep customer understanding
  • A deep empathy for consumers, always willing to put the consumer first
  • Able to create belief in new ideas through story-telling that engages both internal and external stakeholders
  • An experienced team leader and developer of people: You have a passion and natural talent for coaching and developing a team
  • An entrepreneurial thinker, you have demonstrated the ability to successfully identify and act on white space opportunities, and you feel real pride of ownership and responsibility in whatever you take on. 
  • A collaborator and overall team player, you take pride in the wins of the collective team

 

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.