Channel Marketing Manager

Celona

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/17/2021
  • Website: celona.io
  • Company Address: 10061 Bubb Road Suite 300, Cupertino, CA, 95014

About Celona

Celona, the enterprise 5G company, is focused on enabling new generation of AI-powered business critical apps in the enterprise and helping organizations accelerate their digital transformation journey. Taking advantage of the Citizens Broadband Radio Service (CBRS) spectrum, Celona’s solution architecture is designed to simplify and automate deployment of cellular wireless technology by enterprise IT organizations and managed service providers.

Job Description

Celona was born with the idea that a combination of 5G radio technology, edge computing and machine learning software will fundamentally change how organizations work and do business. Our journey has started in 2019. Our founding team members have been part of companies like Qualcomm, Aruba, Cisco and have built products spanning technologies from chipsets to systems to cloud based software.

We obsessively value customer intimacy, thinking big while acting small, and diversity in everything we do.

Celona is hiring a Channel Marketing Manager for the next phase of its growth: an energetic team member for our growth marketing team to drive Celona's channel marketing activities across the United States. You will be one of our thought leaders and contributors in driving our efforts to ensure we are creating, enabling and executing successful marketing programs that generate leads and pipeline through our channel partners.

Job #1 for this role would be to engage with and develop a community of advocates among Celona's channel resellers and managed services providers, and drive high level of efficiency in their sales and marketing efforts for the Celona solution. All that's done within this role should have a long term view in channel reseller relationships rather than short-term issues and gains. With your support, Celona's field sales teams will have an opportunity to accelerate the development of opportunities within their sales funnel.

In this position, you will directly report to the Director of Growth Marketing. You will engage with Celona's partners at a business level on topics ranging from executing joint events, sales development efforts within region and across verticals, technical and sales enablement, among others. Your ability to translate the needs of Celona's partners to rapid execution, great communication skills and cross-functional collaboration with Celona's sales leadership would be key factors in your success.

At Celona, we love working with new team members who are better than us in multiple dimensions - hence, we will value diversity in your approach to manage partner expectations, encourage your original thinking in timely and effective growth of our channel enablement efforts, and ask that you take leadership positions for key initiatives across the company even when acting as an individual contributor.

It is our ultimate goal to contribute positively to your career growth by providing you with a work environment where we have fun, make an impact and realize the benefits of our growth as a team. If you enjoy bootstrapping marketing functions and bring a do-whatever-it-takes player/coach attitude, then we would love to hear from you.

Celona is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. This candidate must eligible to work in the US.

Responsibilities

  • Build targeted channel marketing plans and programs, with defined KPI with the goals of optimizing program performance to ensure pipeline/lead targets are met
  • Be able to work with a cross-functional team to plan & execute regional field and channel campaigns, and define metrics to analyze and track program success
  • Develop and build close relationships with key channel resellers and managed service providers with the goal of strategically marketing Celona products
  • Partner on the design and development of comprehensive assets and unique content built for awareness and enablement of channel partners
  • Align marketing with sales to ensure marketing campaigns within the channel are synchronized with sales strategy, corporate goals and priorities
  • Execute channel-facing webinar / webcasts, publish newsletters, and event management of regional events in partnership with channel partners
  • Identifying measure of success and providing regular updates on performance metrics for channel marketing activities and campaigns

You will be an ideal candidate if you have:

  • B.A or B.S. degree with 3+ years of experience in field and channel marketing program management and execution
  • Preferred experience within the IT networking, cloud software and enterprise applications technology segments
  • Deep understanding of channel routes to market and channel enablement, with additional sales experience as a plus
  • Experience managing marketing campaigns and outreach specifically in the US
  • Proven track record delivering integrated demand generation campaigns to both end customers and the channel
  • Experience with online and offline event management, and developing long lasting relationships with channel partners
  • Excellent communication and collaboration skills with engaging personality to work with sales and marketing teams
  • Ability to create and successfully implement marketing programs and strong organizational skills

Bonus Points if you have:

  • Previous examples of your work
  • Awards and/or industry recognition
  • Ideas on how you’d do your job from the North Pole

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.