Global Paid Search Marketer

Rover

Seattle, WA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/14/2021
  • Website: rover.com
  • Company Address: 2101 4th Avenue Suite 400, Olympia, WA, 98121

About Rover

Rover is the nation's largest network of 5-star pet sitters and dog walkers. Whether you need in-home dog boarding, pet sitting, dog walking, or day care, Rover connects pet parents with dog people who’ll treat their pets like family. But it’s not just about dog love. Rover is also an award-winning technology business committed to making pet care safe, easy, and affordable so that everyone can experience the unconditional love of a dog. In fact, a service is booked on Rover every minute of every day!

Job Description

Rover.com connects pet parents with the world’s largest network of pet sitters and dog walkers. On Rover, pet parents can easily discover, book, and manage personalized care for their dogs and cats including pet sitting, dog walking, and doggy day care. Founded in 2011 on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love.
 
Our global headquarters are in Seattle, Washington in the United States, working closely with our teams in Spokane, London, and Barcelona. We have a track record of being recognized as a great place to work, having been named among Seattle's 'Best Places to Work' in Seattle Business Magazine and the Puget Sound Business Journal for three years running. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. Our pioneering approach to people and pups alike landed us on the list of GeekWire’s Next Tech Titan in 2019 and the World's Most Innovative Companies in 2018 by Fast Company. Needless to say (but we're going to say it anyway)—we love dogs, and we wouldn't dream of going to work without them by our sides.
 
Who we're looking for:
We're looking for an experienced paid marketing manager to join our growth marketing team. Primary responsibilities include paid search and social platform marketing management, global campaign localization and supporting other growth marketing initiatives. Ideally you'll have already worked with large and sophisticated ad accounts, and have experience automating reporting and optimizations through google ads and facebook.
 
You'll succeed in this role if you have a talent for strategizing and prioritizing projects, as well as the drive and ability to execute at a fast pace while still paying attention to the details. Our team strives to be among the best there is, and we’d like to add a smart and enthusiastic marketer to help us meet our goals. It is our hope to find an individual that is excited to take advantage of all the opportunities that come their way, and who wants to grow their career along with the company.

Your Responsibilities:

    • Handle a multi-million dollar yearly budget and actively run paid search campaigns to increase scale within efficiency targets and monthly budgets
    • Responsible for monthly billing and accrual process for SEM, as well as assisting in the forecasting of future performance
    • Exploring new partner opportunities and leading current vendor relationships
    • Research and lead international SEM growth in CA, UK, FR, ES, DE, IT, SE, NO, NL (local language fluency not required)
    • Build, update, and maintain regular reporting for testing and ongoing performance
    • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device
    • Maintain high levels of up-to-date knowledge of standard methodologies and strategies in the management of online paid media
    • Collaborate and support/assist team members to optimize their performance, sharing performance reporting and other creative and website resources
    • Produce competitor insights, plan and execute campaigns, and communicate lessons to senior leadership

Your Qualifications:

    • Bachelor’s Degree in marketing, business, statistics or similar analytical field of study.
    • Minimum 3 years (5+ years preferred) of experience in running large scale paid search & paid social ad accounts. (i.e.: experience in automating bidding, scaling keyword coverage, optimizing account structure, as well as templated ad and landing page testing)
    • Experience handling large media budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics.
    • Experience with responsibilities such as regular reporting, collaborative and thoughtful planning, performance management, and forecasting.
    • Demonstrated sophisticated analytical skills, and very comfortable with spreadsheets and manipulating large data sets.
    • Can effectively communicate both written and verbally.
    • An eye for details and highly organized.
    • Exhibit enthusiasm, passion, creativity and dedication.
    • Located in either Seattle or Barcelona

Nice to have:

    • Familiar with SQL and experience querying data tables and joining sets of data from different sources. Other database management experience is a strong plus.
    • Experience leading agency and vendor relationships.
    • Experience and proficiency with Google Analytics and/or other website analytics suites.
    • The ability to set up APIs or write scripts in order to automate tasks and reporting.

Benefits of working for Rover:

      • Competitive compensation
      • 401k Match
      • Equity
      • Flexible PTO
      • Competitive benefits package, including medical, dental, and vision insurance
      • Commuter benefits
      • Bring your dog to work (and unlimited puppy time)
      • Pet benefits, including $1000 toward adopting your first dog or cat
      • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly (currently on hold due to Covid19)
      • Regular team activities, including happy hours, snow tubing, game nights, and more (currently performed virtually due to Covid19)
 
**Due to COVID-19, Rover Employees are not required to be in office until October 2021 at the earliest. All new hires will be expected to work from Seattle/ Spokane/ Barcelona once Rover Employees return to office.
Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.