Product Marketing Manager


Seattle, WA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/02/2021
  • Website:
  • Company Address: 2401 4th Ave, Ste 600, Seattle, WA, 98121

About Highspot

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

Job Description

Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets.  What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd.

We are committed to diversity as both a moral and business imperative.

About the Role

 At Highspot, we are changing the way that millions of people work around the world. Today, we are helping companies like GM, RingCentral, DocuSign, Workday, Aetna, John Deere, Adobe, Siemens, and thousands more to elevate customer conversations, and to increase the performance from their go to market teams. Our platform delivers integrated content management, training, contextual guidance, customer engagement and actionable analytics. Product Marketing is at the heart of our customer momentum and market success.  We're looking for a Product Marketing Manager that loves technology, business, strategy, and execution excellence and does it all with incredible adeptness. As Highspot’s Senior Product Marketing Manager, you will execute against the go-to-market strategy while driving tight alignment across product, sales, enablement, growth, marketing, success, and engineering teams.

What You’ll Do

        Understanding buyer pains and needs, and how Highspot uniquely addresses them
         Effectively synthesize and translate buyer needs into competitively differentiated positioning and messaging
        Spend a significant amount of your time crafting effective customer-facing sales assets, tools and collateral, and ensuring that they land with the right internal teams
        Own, manage and coordinate across disparate teams the many activities required to bring new product releases and new product innovation to market
        Develop key deliverables for product releases including brochures, datasheets, videos, product web pages, and more.
        Manage, coordinate and evolve a world-class and repeatable launch process for new innovations.
        Craft stories of how Highspot’s technology delivers desired business outcomes.
        Generate global go-to-market marketing campaigns that help Highspot attain growth targets.  
        Be a credible subject matter expert and on Highspot’s product and technology and value.
        Manage multiple high-visibility initiatives simultaneously.
        With the ability to impact both the company and the industry, have the skills to thrive in a fast-paced startup environment and to execute independently on a variety of tasks.

Your Background

        Experienced B2B SaaS product marketing leader
        Excellent communicator, simplifier, and collaborator
        Strategic thinker with a strong bias for execution
        Story-teller who can craft messages that resonate
        Builder who can design and run new processes
        Has a passion for building and scaling product businesses by identifying the intersection of customer pain points, market requirements, and product value
        5+ years of product marketing experience with knowledge of marketing for both new products and iterative releases of existing products
        Excellent communication, presentation, and writing skills
        Has owned and created messaging, positioning and product value proposition
        Project management skills to create and manage projects with multiple stakeholders, interdependencies and moving deadlines
        Analytical skills: to analyze marketing, sales, and market data to implement appropriate tracking to measure marketing success
        Cross-functional collaboration: demonstrated ability to work closely with product, engineering, PR, Biz Dev, design, sales, support, and legal teams
        Demonstrated track record of delivering results in high growth, innovative and fast-paced environments
        B2B SaaS product marketing experience preferred
        MBA or Business degree from top-tier university preferred

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.