Head of Content Marketing

Socure

New York City, NY, US / United States
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/29/2021
  • Website: socure.com
  • Company Address: 330 7th Ave Suite 201, New York, NY, 10001

About Socure

Socure is a New York-based software company that provides consumers and businesses with a next-generation security SaaS solution to fight against the risk of identity theft and related fraudulent activities.

Job Description

Company Overview: 

Founded in 2012, Socure is the leader in digital identity verification technology at Day Zero and beyond. Our predictive analytics platform applies artificial intelligence and machine learning techniques, with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet, to verify identities in real-time. We have more than 400 customers across the financial services, gaming, telecom, and ecommerce industries, including three of the top five banks, seven top 10 issuers, three top MSBs, multiple tier-one payroll providers, the top credit bureau, and over 75 of the largest and most successful fintechs such as Varo Money, Public, Chime, and Stash. We are funded by some of the world's best investors and entrepreneurs including Accel, Scale Venture Partners, Commerce Ventures, Work-Bench, Sorenson, Citi Ventures, Wells Fargo Strategic Capital, Synchrony, MVB Bank, Santander InnoVentures, and Two Sigma Ventures.

Our trophy case includes numerous industry awards and accolades, including being named one of Forbes America’s Best Startup Employers 2021 as well as the Best New Technology Introduced over the Last 12 months – Data and Data Services at the 2020 American Financial Technology Awards (AFTAs), being ranked #70 on Deloitte’s Technology Fast 500™, getting listed as a Gartner Cool Vendor, and winning Finovate’s Award for Best Use of AI/ML, to name a few!

The only way we can further our mission of becoming the single, trusted source of identity verification and eliminating identity fraud is by building the best team on the planet. This is where you come in! 

The Role:

Socure is on the forefront of the identity verification field, and we are looking for a Head of Content Marketing to help tell our story in a compelling way to position ourselves as the market leader and industry expert for all things fraud and identity verification related. We’re looking for a true storyteller - someone who can unlock technical information while communicating clearly with a larger, potentially non-technical audience in a way that captures and excites them about Socure’s mission and products. In this role, you will take ownership over building customer-centric messaging and B2B content assets, while serving as a close business partner to Marketing, Sales, Product, Data Science and other internal stakeholders. You will also help build a team of content writers who will report to you. 

You will be reporting directly to Anthony Winslow, VP of Product Marketing.

What You’ll Do:

  • Build strategy, team, metrics, and reporting around all content for Socure
  • Tell Socure’s story in an exciting, broadly accessible way through a variety of mediums (long & short form, videos, webinars, etc.) 
  • Lead the efforts in content creation by both writing compelling content as well as delegating efforts to the content team
  • Partner with the wider marketing team to build and execute a prospect-centric content marketing strategy that is tailored for each of Socure’s product lines and for the different industries and verticals that Socure serves
  • Develop compelling content across various mediums, including videos, podcasts, blogs, case studies, whitepapers, emails, social posts, and other content
  • Partner regularly with SMEs across various departments (Product, Sales, Marketing, Data Science, Growth) to take technical and business concepts and translate these concepts into concise messaging that drive awareness of Socure’s solutions
  • Track, analyze and report upon content effectiveness and conversion 
  • Identify and execute on new channels where Socure should have more of a thought leadership presence

What You’ll Bring:

  • First and foremost, you’re a visual storyteller. You’re able to draw the reader in and tell a story through content creation in a compelling way through a variety of mediums  
  • 5+ years of relevant work experience (research, brand marketing, content marketing, digital marketing), in a B2B SaaS environment
  • A proven ability to build out a brand “voice” through content creation 
  • Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute 
  • Exceptional copywriting and editing skills, with a strong attention to detail
  • Strong project management skills and ability to work in a fast-paced, deadline driven environment 
  • Experience analyzing and leverage data and metrics to measure audience impact
  • Capable of creating technical content for a variety of different mediums (blogs, videos, etc.)
  • Strong eye for design
  • Excellent verbal and written communication skills 
  • Nice to have: A journalism background, specifically within the technology industry 
  • Nice to have: Experience with content creation for Data Science and Machine Learning technologies
  • Nice to have: Domain expertise in Fraud, Identity, Risk, etc.

 

Perks & Benefits: 

  • Opportunity to be a key member of building a world-class marketing organization and strategy for a hyper-growth unicorn
  • Competitive base salary
  • Equity - every employee is a stakeholder in our upside
  • Medical, dental and vision benefits for employees and their dependents 
  • Parental leave and fertility support
  • Flexible PTO
  • 401K with company match
  • Stipend to supply your home office
  • Annual professional development stipend 

A Message on COVID-19:

Socure's number one priority is to safeguard the health and well-being of our team members, our families and our communities. During this unprecedented time, we are closely monitoring COVID-19 developments and updating our response plan quarterly. We are regularly soliciting feedback from our employees to help inform our return-to-office strategy. For our team members who loved going into the office, we are looking forward to meeting once again! But until then, we are striving to ensure that Socureans have the resources and support they need to excel from home. This includes a work-from-home stipend so you can build your home office and fun, virtual events so you can continue to feel connected to your coworkers.

 

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This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.