Head of B2B Marketing


Milan, IT
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/02/2021
  • Website: www.codemotion.com
  • Company Address: Via Marsala, 29 H, Rome, IT

About Codemotion

Codemotion is the biggest tech community in Europe that supports developers' professional growth and helps connect IT professionals with companies.

Job Description

We are looking for a brilliant Head of B2B Marketing to join our team and be responsible for Codemotion Marketing and Communication strategy development and implementation across channels, to drive the newly defined Codemotion brand positioning strategy and facilitate effective sales.

Duties & Responsibilities

  • Work with key internal stakeholders and external partners to develop compelling, effective content to drive our integrated lead-generating marketing strategy using any relevant marketing channel to attract and engage with our target audiences (B2B)
  • Work collaboratively with relevant colleagues to develop sales support materials such as brochures, case studies, videos, infographics, etc.
  • Brief internal colleagues and/or external partners and suppliers on advertising/event campaign briefs, design, image and film production
  • Work with external media buying agency (or Social Media Manager) to devise and manage the production of online display advertising, email marketing, PPC and social media campaigns/communications
  • Define key guidelines in line with Codemotion Brand Positioning Strategy for press releases and interviews
  • Develop and manage an integrated CRM system, able to both generate a constant flow of new leads and continuously nurturing them till turning them first into customers and then into long-term loyal brand ambassadors
  • Define the precise actions and incentives moving leads along each stage of the funnel
  • Develop and manage tradeshows and events– from liaising with the Sales team to help secure stand space and provide a layout, through to working with external graphic design – briefing in messaging and stand design and ensuring successful, timely and on budget delivery. Also briefing media buying agency if drive to stand activities are needed at-event


  • At least 5 years in a similar role
  • Experience in team management is a plus
  • Fluency in English and Italian (Spanish is a plus)

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.