Senior CRM Marketing Executive - Nutrition Brands

The Hut Group

Manchester, GB / England, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/06/2021
  • Website:
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 7,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division - Exante & IdealFit

Exante is fast becoming the UK leader in meal replacement with rapid year on year growth. With a driven and expanding team; we boast the largest range of meal replacement in the market with continual product innovation, we have become recognised specialists in Very Low Calorie Diets.

IdealFit is the one stop shop for women’s health and fitness with a growing a market place and strong influencer presence embodied in female empowerment. With big ambition and a huge amount of passion and determination to go with it, we are looking for industry leading talent to join our growing team.

We are looking for a Senior CRM Marketing Executive to help lead and execute the eCRM marketing strategy across the diet brands Exante & IdealFit.

Responsibilities will include:

    Work with and helping develop a team of CRM executives, working across multiple territories including US, CA and UK.
    Working with the Creative, Marketing and Trading teams to create and execute email campaigns and content
    Leading the construction and management of email templates and the segmentation of the customer database using in house CRM tools, including scheduling
    Working on wider CRM channels including App Push Notifications, SMS communications and more
    Weekly reporting on email results and presenting findings to relevant stakeholders
    Working on any key data projects internally and executing these projects from brainstorming through to execution
    Managing the launches of any new brands/extensions and changes to existing brands within the Diet Division
    Ensuring a seamless customer experience from acquisition through to retention in order to maximise lifetime value
    Working with central CRM teams to improve and optimise brand websites to ensure smooth UX journey from initial visit to repeat purchase
    Managing and updating templates for automated and triggered email campaigns.
    Key email metric testing to ensure optimum performance - this may also include research and competitor analysis
    Launching new and existing campaigns across current sites and new international site launches


    Degree qualified, ideally with an industry placement across digital marketing
    Developed understanding of eCRM with 1-2 years minimum experience
    Ability to manage multiple brands in different territories simultaneously
    Desire to take on a role with a high level of autonomy and responsibility
    Good communication and relationship building skills
    Ability to work within high pressure environments and working to meet monthly divisional targets
    Confidence in decision making and self-assured approach to tasks
    An interest in Sports Nutrition and Fitness would be beneficial


    Competitive salary
    Company bonus scheme
    Company pension scheme
    Onsite Doctor
    Discounts across all of our brands - up to 40%
    Training program via the THG academy
    Leadership and Development training throughout your career
    An exciting, fast paced working environment where you will work with and learn from the best in the business

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.