Content Marketing Manager (Skincare Brands) - THG Beauty Brands

The Hut Group

Manchester, GB / England, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/06/2021
  • Website: thg.com
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

THG is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in-house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.

Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.

About the Division - THG Beauty Brands

With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Illasmaqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.

About the Role

The Content Marketing Manager is responsible for the creation and execution of a best in class content strategy and omni-channel marketing activations to drive brand awareness, organic revenue and brand identity for our THG Brands Skincare Category. This is an amazing opportunity for a self-motivated, driven and enthusiastic individual who has a passion for both beauty and creating content. The role is based in our Manchester HQ.

Responsibilities

Strategy Development

Plan, build and execute a sustainable and global strategy for content to drive brand awareness and ensure future growth of three skincare brands.

Working collaboratively with SEO, brand, social & influencer, design, CRM/email and digital marketing teams to bring the overall skincare category strategy to life.

Create and deliver the monthly Content Calendar for three brands – planning campaign & blog activity to coincide with major launches/trends/popular search terms etc.

Lead and support skincare training team along with social/influencer teams as they continue to develop new channels for the brands such and Pinterest, YouTube & Podcasts while helping to brainstorm and create engaging new content pieces to be featured in these channels.

Content Creation

Work closely with brand teams to create and execute the product marketing calendar aligning content, campaign, social channel output with wider NPD campaigns.

Support, develop and directly manage x1 content executive, ensuring delivery of 2-3 blog pieces per week for each brand.

Support, develop and directly manage x1 content apprentice, ensuring delivery of 2-3 emails per week for CRM database and work closely with the CRM team to constantly evolve and react to trends.

Delivering brand storytelling to create campaigns that are familiar, spark emotion and consistency. Using this strategy to work alongside social, influencer and PR teams to support where needed.

 Work with the PR & brand training teams to ensure there is a variety of ‘guest posts’ with brands, ambassadors and bloggers. Build and maintain these relationships with bloggers, brands and ambassadors.

Deliver on site content for new product launches, such as but not limited to product descriptions, landing pages and headline copy creation.

Managing global translations process with our in-house translation agency, seeing through to execution.

Manage all brief cycles for content for the brands beginning to end, ensuring all is aligned with the wider brand strategy and deployed across digital marketing teams.

Reporting on Performance

Provide formal weekly reporting on skincare category to showcase brand performance and project updates.

Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics, Keyword Planner, Trends and Linkdex.

Supporting weekly SEO, email & social/influencer performance updates through key content updates.

Reacting to sales patterns/trends within the business to capitalise on successes/boost slow-selling lines.

Conduct a monthly data deep dive to remain up to date with biggest drivers and drainers for the brands and create action plans to drive performance.

Team Development

Builds an effective team beneath them

Gives clear guidance to team members ensuring quarterly objectives are set and monitored and continuous feedback is given to team to aid their development

Develops skills of the team – identifies individual training needs as well as encourages effective teamwork, KPI’s setting and communicating clear goals/targets.

Motivates team – gives recognition and praise, implementing incentives to drive performance within the team.

Provides support to new team members – ensures a full induction is provided and support during the learning process KPI’s

KPI’s

Global Brand Performance within the category – including revenue, EBITDA, awareness, sentiment

Delivering quality global 360 content / assets with agility and effectiveness

Management of brand TOV guidelines, recommendations and approvals

Anticipating market and consumer needs and responding with effective solutions

Constantly reviewing global competition and compiling monthly reporting

Requirements

Experience working as a Content Marketing Manager for a fast-paced brand or retailer is essential (beauty or fashion preferred).

Proven experience in setting and owning strategies, able to hit the ground running

Creative

Team player – able to collaborate across functions

Initiative – able to think outside of the box

Organised

Assertive

Pro-active and positive attitude

Driven and goal orientated

Passionate and hard working

Can demonstrate an operational and strategic mind set

Can build strong relationships

Can work cross functionally across teams to deliver the best outcome for our brand partners and our business.

Additional Information

Unfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.