Head of Marketing, Americas

Callsign

Miami, FL, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/04/2021
  • Website: www.callsign.com
  • Company Address:

About Callsign

Callsign is the app that makes identification quick, secure and private. No more passwords, forms and even business cards. Use your single Callsign across multiple channels and applications, at work and at home.

Job Description

Since our launch in 2012, we’ve been on a mission: to make digital identification simple and secure for everyone, and everything.

In that time, we’ve expanded constantly, and been joined by over 150 incredible people, all with the same vision. We’ve grown in other ways too – we raised $35m in our Series A funding round, and launched our game-changing authentication platform.

Our technology is now being used by hundreds and thousands of users worldwide, including some of the world’s leading financial institutions.

And this is just the beginning.

Over the next year, Callsign will double in size as we continue our mission to make every web, mobile and physical interaction seamless and secure.

We can’t do that alone, though. That’s why we’re looking hire the brightest, most inquisitive minds out there: the people who want to help us change the rules of identity – and have the skills and passion to make this mission a reality.

Does that sound like you? Let's talk...

The Head of Marketing, Americas is the marketing pioneer in the region, intent on growing brand awareness through Field Marketing and market advocacy, plus, over time building out a regional marketing function. As such the person needs to be able to execute all local marketing needs as well as have the scope to hire and develop a team over time. She/ he/ they plan, organize and execute programs that create relevant two-way interactions with local prospects, partners, influencers, and customers to inform and influence their buying decisions and broader relationship with the organization.

The marketing manager is aligned to a region, and paired with sales teams to support the attainment of annual direct sales revenue objectives.

The role partners with central marketing functions to create defined demand, partner and customer marketing plans that deliver maximum impact through a combination of tailored global and market–specific activities.


About Your Role

    Engage proactively with sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities
    Engage proactively with central marketing teams to review plans, share local requirements, and provide feedback on global/regional programs and assets
    Customize centrally created programs for local deployment
    Develop annual plan and quarterly program plans to deliver pipeline and revenue goals for sales teams
    Manage local marketing budget
    Assess local marketing readiness and identify optimization opportunities
    Evaluate, select and manage vendors that contribute to local demand marketing programs
    Analyze local pipeline volume, performance and forecasts, including specific views for segments and sales reps
    Plan, develop, execute and measure all local channel marketing efforts, including to-partner, through-partner and for-partner activities aligned to the organization’s channel priorities and sales objectives
    Manage local customer programs (e.g. upsell, cross-sell) for delivery by customer success management teams and/or directly to customers as needed
    Manage local customer reference recruitment, localization and administration of the reference repository
    Manage local customer interaction, including online/offline communities, events, customer advisory boards, user groups and executive roundtables
    Partner with product marketing to create sales tools for the customer audience
    Measure the impact of customer marketing activities on local customer growth, retention and financial outcomes, and communicate these impacts to the rest of the organization



Requirements

    Develop and implement pipeline acceleration programs jointly with sales
    Tailor global and regional programs and assets; create or commission new market–specific programs to be activated in the market
    Work with central teams to research, choose, design and manage live events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
    Work with central teams to develop sales enablement tools, programs in a box, training and content
    Communicate to and educate the sales team about new and planned marketing activities, including global, regional and local programs
    Ability to leverage buyer data and insights in the development of marketing plans
    Work with central teams and locally for demand generation to source demand or support sales-generated demand efforts
    Strong consultative marketing approach to effectively engage with sales and central marketing teams
    Work with central team to execute social media (appropriate, effective use of common social media technologies)
    Ability to direct content building required for complex demand generation

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.