CRM Marketing Coordinator


Sao Paulo, BR
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/10/2021
  • Website:
  • Company Address: 16800 Edwards Rd, Cerritos, CA , 90703

About Farfetch is an online marketplace for independent fashion boutiques globally. We handpick our boutique partners for their forward-thinking taste and unique viewpoint on fashion. You can shop from any boutique within our network and have your order delivered to your door direct from the boutique itself.

Job Description

FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.
We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.
Our São Paulo office is located in the heart of the city, a region full of cultural spaces and history. The office houses several different teams, from Operations to Technology. We have an auditorium where we can host presentations, lectures and fun activities!
The CRM Coordinator will develop a strategy to achieve revenue targets for retention channels and increase future growth. This is an essential position for us to deepen our knowledge about our client and provide projects that allow them to have an amazing experience. It will also oversee the FARFETCH promotional calendar in Latin America. You will report to the Head of Marketing LATAM.


    • Along with Head of Marketing, you will design Farfetch's CRM strategy, including the forecasting and budgeting processes to meet agreed indicators and targets;
    • Work cross-functional with areas in pursuit of Customer Acquisition, Retention and Loyalty;
    • Oversee execution of CRM strategy to provide retention communications across email, push and SMS;
    • Manage and control the promotional strategy and promotion budget;
    • Create strategies for optimizing the data capture of our customers to improve our knowledge about them affecting our retention strategy;
    • Measure performance of CRM channels, build and analyze relevant reports, oversee test/ control design and execution and provide relevant recommendations and next steps from the results;
    • Develop and be the lead contact with strategic partnerships.


    • You are a senior CRM and Growth professional;
    • You have previous team management experience;
    • You possess outstanding execution skills;
    • You speak fluent Portuguese and advanced English;
    • You have experience of planning, building and executing relationships programs;
    • You previously worked directly with Ecommerce, Marketplace or Retail;
    • Knowledge in SQL and Excel.


    • FARFETCH Equity plan and annual discretionary bonus
    • Life insurance, health insurance and dental
    • Gym membership, meal allowance and transportation vouchers
    • Nursery reimbursement
    • Special discounts at and


    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
Join us in doing what's never been done!

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.