Product Marketing Director, Mid-Market

Immuta

New York City, NY, US / Hartford, CT, US / Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/07/2021
  • Website: immuta.com
  • Company Address: 8400 Baltimore Avenue Suite 100, College Park, MD, 20740

About Immuta

Immuta is a next-generation data management platform built to accelerate the development of machine learning and advanced analytics.

Job Description

Immuta was founded in 2015 based on a specific mission to build a platform that accelerates self-service access and control of sensitive data. Immuta’s award-winning automated data governance software platform creates trust across security, legal, compliance, and business teams so they can work together to ensure timely access to critical business data with minimal risks. Our automated, scalable, no code approach makes it easy for users to access the data they need, when they need it, while protecting sensitive data and ensuring their customers’ privacy. 
 
Our Mission is clear. Enable the legal and ethical use of data. How we approach this mission is also clear! 
 
We are mission focused. Born out of a government mission, we understand why data is about more than just analytics - it also represents our values. Our mission is to enable the legal and ethical use of data, ensuring that data is accessible to only those who need it, for the right reasons, and in the proper form.
We are humble intellects. We are experts in privacy, ethics, law, and engineering. But true expertise requires constant change - to always learn and to always adapt. And that means we excel as students and as teachers. We have something to learn from everyone, at any time, in any place. 
We are independent achievers. We don’t need guidance to get things done, yet we know when to ask for help. We accomplish our mission while upholding our values, whatever it takes.
We are helpful and caring. For us, life is about the values we uphold, not the credit we receive or the attention we garner.  We operate with respect and consideration of our peers, acting with empathy, honesty, transparency, and integrity.
 
We’re looking for a Product Marketing Director to focus on the mid-market segment for Immuta’s cloud data access and privacy control products. Mid-market includes high-growth, data-driven organizations under $2B in revenue across a number of industries including fintech, digital health, streaming media, B2B SaaS companies and others. Your mission is to refine Immuta’s mid-market GTM strategy and market our products and solutions to help the company win more customers, grow revenue per customer, and drive adoption of our SaaS and cloud-based offerings.

Responsibilities:

    • Deliver mid-market narratives and content to help customers and prospects learn about and experience Immuta’s products and solutions. 
    • Define mid-market buyer personas, pain points and Immuta’s value propositions and use cases. 
    • Create and refine market segment specific messaging frameworks to drive content creation across all funnel stages.
    • Work closely with product management and sales to develop and iterate product marketing content including marketing collateral, recorded and live demos, how-to content, sales presentations, objection handling, customer intelligence and sales tools. 
    • Conduct primary and secondary research to understand the macro trends and requirements among Immuta’s mid-market segment, and to fuel thought leadership content and campaigns. 
    • Support product team with market analysis, such as sizing, segmentation by industry segment, and market share among competition.
    • Evangelize Immuta and our offerings to prospective customers through how-to articles, hackathons, engaging demos and other innovative mediums to engage the target audience.

We Value:

    • You have 5+ years of experience in product marketing (or similar roles) with progressive advancement and ideally some team management.
    • 2+ years experience with  big data, data management, SaaS/cloud, or BI/analytics products and solutions.
    • Experience marketing SaaS products through a learn/try/buy user journey (product-led growth) is a must.
    • Experience in data engineering, data analytics or technical pre-sales.
    • Ability to extract market and buyer insights from product analytics, web listening tools, google analytics and other SEO/SEM tools.
    • Being comfortable in a fast moving environment.
    • Being a geek, albeit a persuasive one.
    • You are flexible and have a roll-up-your-sleeves, “get stuff done” attitude. You are a selfless team player who brings positivity and passion to your work every single day.
    • You uphold Immuta’s values: mission focused, humble intellect, independent achiever, helpful and caring.  
 
Immuta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, marital status, age, disability (including disability due to pregnancy) or genetics, protected veteran status, or any other characteristic protected by law. Immuta complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.
 
NOTICE TO THIRD PARTY RECRUITERS: Immuta does not accept candidates from third party recruiters. All candidates submitted through are considered to be submissions by the candidate and no submission will obligate Immuta to pay any third party for the referral or hiring of a candidate.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.