Marketing Manager - Content & Communications

Cayaba Care

Philadelphia, PA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/28/2021
  • Website: www.cayabacare.com
  • Company Address:

About Cayaba Care

Provider of support services intended to improve the health outcomes of mom and baby. The company offers services focus on providing patients with relief from symptoms, pain, and overall stress and anxiety throughout their pregnancy and clinicians manage symptoms such as pain, mental health needs, breastfeeding concerns, spotting, and post-partum follow-up needs, enabling patients to receive care and support through all phases of pregnancy.

Job Description

Cayaba Care's mission is to improve outcomes in underserved communities by reimagining the delivery or maternity and pediatric care. The US is one of the most dangerous developed countries to give birth and these poor maternal-fetal outcomes disproportionately impact minority women and underserved populations across major US cities. Our team is focused on closing this gap through a combination of clinical and non-clinical services delivered in-home or in-office. The Cayaba Care model focuses on integration not replacement of patients’ primary Obstetric provider and reducing any barriers to the patient receiving the recommended care.

What You'll Do

Develops, implements, and manages brand, content, and communications to help achieve business goals. This role will manage marketing efforts, including content creation, project management, external communications. Maintains strong relationships internally and externally including outside vendors and agency partners. Leads projects independently as needed, and partners across Cayaba Care.

Responsibilities

  • Develops strategies, creates marketing plans, implements tactics, and analyzes results for specified business unit goals or initiatives as appropriate.
  • Develops content for and manages social media platforms, newsletter, and blog.
  • Write and manage copy for assets across the company.
  • Write short and long-form content for company blog.
  • Manages the development and updating of B2C and B2B marketing and communication assets, such as advertising, collateral, website content, direct marketing, e-mails, presentation decks, newsletters, required patient materials, and letters. This includes writing marketing briefs (as appropriate), developing copy, reviewing with key stakeholders and legal, and measuring and analyzing results, where applicable.
  • Participates in paid media planning and provides tactical input for assigned areas.
  • Oversees production of advertising, content and collateral for assigned areas, including the management of timelines and budgets.
  • Manages day-to-day relationships with external marketing vendors, including printers, promotional suppliers, freelancers, creative and media agencies.
  • Prepares and disseminates regular competitive reports, including intel on competitor advertising, website, social media, collateral
  • Maintains up-to-date understanding of the healthcare industry including key customers and competitor organizations. Keeps informed about significant regulatory changes impacting Cayaba business.
  • Participates in special projects and performs other job duties as required.

Qualifications

Education: Bachelor's degree

Experience: Minimum of three years experience in direct marketing, brand marketing, advertising, communications, promotions or other relevant experience required, preferably in some aspect of health care. Excellent written and oral communication and presentation skills and strong project management skills required. Knowledge of brand marketing, advertising, social media, web content or other channels. Intermediate to advanced capabilities using Google Workplace, Excel, Powerpoint, and Adobe Acrobat.

  • Experience marketing to patients, healthcare professionals and/or health care payers (health plans) strongly preferred.
  • Well-versed in Social Media.
  • Experience in developing and managing marketing campaigns.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.