Product Marketing Manager


Toronto, CA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/13/2021
  • Website:
  • Company Address: 720 King Street West Suite 825, Toronto, ON, M5V 2T3

About Loopio

Loopio’s RFP response software streamlines the way enterprises respond to RFPs, RFIs, and Security Questionnaires. Our platform makes sales content accessible and enables collaboration across the organization.

Job Description

Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit and are eager to grow and build their careers. At Loopio, we genuinely support each other, because true success comes from working as #oneteam. We root for each other’s success and always remember to take time to celebrate, have fun, and Get Loopi!
The Product Marketing Manager will have the opportunity to make a significant impact at one of North America’s fastest-growing companies. As a member of our passionate Product Marketing team, you’ll play a key role in helping Loopio stand out from the competition and win the hearts and minds of our prospects and customers. 
With a broad skill set and the ability to work both collaboratively and independently, you’ll enjoy variety and working (remotely) with people across the organization, especially with our Product, Customer Experience and Sales teams. 

What You'll Be Doing

    • Bringing our go-to-market strategy to life: You’ll create and manage tactical product-related campaigns as well as ongoing product-related communications.
    • Developing deep product knowledge: You’ll take ownership of a key area of Loopio’s platform, becoming a go-to subject matter expert internally.
    • Partnering closely with Product Managers: You’ll bring new features to market, project manage launches independently, and coordinate with market-facing groups on messaging, positioning, and launch materials.
    • Supporting our market-facing teams: You’ll work with Sales Enablement and Customer Experience leadership to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform.
    • Contributing to market intelligence: You’ll become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. You’ll develop a deep understanding of the competition, our positioning relative to them, and how we win.
    • Creating compelling messaging: In everything you do, you’ll be translating your product and market knowledge into attention-grabbing messages that resonate with our audience and ladder up to our overall product positioning.

What You'll Bring to the Team

      • You have 2-3 years of experience in Product Marketing, ideally in B2B SaaS.
      • You’re a “strategic doer” – you know how to get things done and can multi-task effectively in a fast-paced environment.
      • You’re deeply collaborative, with experience working cross-functionally with multiple teams and individuals across the business. 
      • You’re a strong communicator and possess exceptional verbal, written, and presentation skills.
      • You possess the ability to translate technical concepts into tangible, user-focused benefits.
      • You have a keen sense of curiosity, a desire to learn, and are a creative problem-solver.
      • Bonus: You’re Product Marketing certified (Product Marketing Association or Pragmatic Marketing).

Where You'll Work

    • Loopio is a remote first workplace that operates under a Hub Region Model. We recognize the advantages and flexibility of working remotely and we integrate that into the way we work! 
    • Right now, Loopio has one central Hub which is our Toronto Hub Region and our teams mostly work regular business hours in the EST time zone.
    • Loopers and future-Loopers can live anywhere within a 300km/185 mile radius of Toronto (within Ontario).
    • You’ll collaborate with your team largely remotely - we’re all just a Zoom call away! Loopio headquarters is at our beautiful Kensington Market office in downtown Toronto.
    • When it’s safe to do so again, you’ll have the option of working where you work best - whether that be majority at home or hot-desking at the office whenever you’d like. When we are able to do so, we will also have the opportunity to make in-person connections at our Toronto office or during organization-wide events such as our Annual Retreat or Loopicon.

Why You'll Love Working at Loopio

    • You'll have a manager who coaches you through goal setting, frequent 1-on-1s, and real-time feedback.
    • We make transparency and communication a part of how we work; you’ll love our weekly all-hands meeting or quarterly Ask Me Anything sessions with the Senior Leadership Team.
    • You’ll have tons of autonomy and responsibility; we have a results-driven environment.
    • You’ll learn more than you thought was possible; our team is deeply invested in personal and professional growth. 
    • You’ll have a piece of the pie; every Loopio employee participates in our stock option plan!
    • You’ll participate in a holistic health and benefits plan that kicks in on day one!
    • The career growth opportunities are endless at a successful, high-growth company.
    • You’ll be a part of Deloitte's Technology Fast 50 list 2020 and the Fast 500 list 2020!
Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds to consider us as a future employer. Please contact a member (Diane or Yeniffer) of our Talent Experience team ([email protected]) should you require accommodations at any point during our virtual interview process.

Related Jobs

Software Developer (Project Team)

Loopio - Toronto, CA

Director, Product Management

Loopio - Toronto, CA

Machine Learning Engineer

Loopio - Toronto, CA

Customer Success Manager

Loopio - Toronto, CA

Customer Success Associate

Loopio - Toronto, CA
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.