Senior Integrated Campaign Manager

Illumio

California, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/29/2021
  • Website: illumio.com
  • Company Address: 160 San Gabriel Drive California, Sunnyvale, CA, 94086

About Illumio

Illumio enables organizations to realize a future without high-profile breaches by providing visibility, segmentation, and control of all network communications across any data center or cloud. Founded in 2013, the world’s largest enterprises, including Morgan Stanley, BNP Paribas, Salesforce, and Oracle NetSuite, trust Illumio to reduce cyber risk. For more information, visit www.illumio.com/what-we-do.

Job Description

We are constantly on the lookout for creative, ambitious, and meticulous marketers. If you thrive in fast-paced marketing environments and are known for ideas, problem-solving, and multiple hat-wearing skills then Illumio is a great fit for you. Come join one of the most creative, innovative and fun marketing teams. You will be challenged to do your best work and be given the flexibility and freedom to achieve your goals. Bring your game-changing, category-building approaches to solving customer’s problems to the team and help us dominate.

The Senior Integrated Campaign Manager will be responsible for global demand generation programs to drive awareness and engagement with account in our named target list and across key verticals to drive sales pipeline generation through multiple channels. We are looking for a results-oriented individual with proven expertise and passion for modern data-driven demand generation and account-based marketing practices and technologies. The successful candidate will have a proven track record of developing and executing impactful B2B marketing programs with a focus on ABM in the Fortune 500. This role requires someone who is equally strong at strategy and planning, as well as hands-on execution.

  • Create and own our demand generation and ABM strategy and across verticals to identify accounts that are showing signs of being in market for our services, and crafting relevant and timely programs for both sales and marketing to use to attract and convert into sales opportunities.

  • Work closely with Sales, Digital Marketing, Content Marketing and Product Marketing to align on strategies and tactics for reaching new markets, landing and expanding in top named accounts, and reporting insights across programs.

  • Develop and executive demand programs such as events, webinars, email marketing, sponsorships, content syndication and lead nurture.

  • Provide recommendations / point of view on optimal marketing mix, messaging and tactics for generating new leads and accelerating prospects.

  • Develop and manage marketing attribution models and reports to drive data-informed decisions.

  • Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics.

What You Will Bring:

  • 8+ years of experience developing and executing strategic B2B demand generation and ABM programs to technical buyers at large enterprises.

  • Exceptional communication and collaboration skills, both at the executive level and with cross-functional peers.

  • Ability to uncover marketing insights from attribution models, customer database analysis, historical data, funnel reporting, and other sources of customer insight.

  • Implementing and managing testing and optimization programs.

  • Experience identifying and managing the right portfolio of agencies.

  • Strong analytical skills and proven track record in continually optimizing performance.

  • Experience marketing Software as a Service solutions is preferred

  • Experience in IT security, threat intelligence, or cybersecurity is preferred.

Illumio enables organizations to realize a future without high-profile breaches by preventing the lateral movement of attackers across any organization. Founded on the principle of least privilege in 2013, Illumio provides visibility and segmentation for endpoints, data centers or clouds. The world’s leading organizations, including Morgan Stanley, BNP Paribas, Salesforce, and Oracle NetSuite, trust Illumio to reduce cyber risk. For more information, visit https://www.illumio.com/what-we-do and engage us on LinkedIn and Twitter.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.