Assistant Manager - Brand Communication

BookMyShow

Mumbai, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/30/2021
  • Website: bookmyshow.com
  • Company Address:

About BookMyShow

Bookmyshow is India's largest entertainment ticketing portal today, launched in Aug 2007 as India's first ticketing aggregator. From movies to events, plays & concerts to sports, we are proud to bring them all to you. Our primary focus has always been delivering the very best entertainment experience to our dedicated customers.

Job Description

Your Profile

      1. Custodian of the brand and all its assets, taking complete ownership of strengthening consistency in brand communications - internal & external.  
      2. Communication strategy, understanding of consumer intelligence and implementation campaigns.
      3. Working closely with internal & external design teams, to ensure all creative communication and collaterals are as per design/visual guidelines - created either internally or externally
      4. End-to-end management of external agency partners - advertising, research & media 
      5. Preparation of an accurate brief document for all tactical & strategic activities, and ensuring end-to-end timely delivery for all campaigns
      6. Ensuring a consistent brand experience across all touchpoints - physical & digital 
      7. Strategize with cross-functional teams on business objectives, and needs, to arrive at an overall campaign direction, and further execute with agency partners on the same. 
      8. Track consumer & market insights across all consumer offerings / functions, by conducting regular qualitative and quantitative research sessions, and further share insights with relevant business/marketing teams, to finally have defined action points for each. 

Your Checklist

    1. Minimum 6 years of experience in brand management.
    2. Thorough understanding of brand communication/strategy, and general knowledge of media planning/buying.
    3. Needs to be extremely passionate about all things brand, and have a clear inclination towards building and developing a brand.
    4. Should be a self starter, and have essential agency management skills.
    5. Comfortable working with numbers, metrics and spreadsheets.
    6. Preferred from an e-commerce industry

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.