Customer Engagement & Retention Lead

Zolve

Bangalore, IN
  • Job Type: Full-Time
  • Function: Technical/Customer Support
  • Post Date: 05/29/2021
  • Website: zolve.com
  • Company Address:

About Zolve

Developer of a neobanking platform designed to provide consumers access to financial products. The company's platform aims to create a financial world beyond borders that provide equitable access to global financial products on a single platform, enabling individuals to save money and invest it further, helping them be financially free to pursue their ambitions.

Job Description

Responsibilities: 

  • Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.

  • Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.  

  • Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards scheme that drive ARPU’s. 

  • Design new functions and workflow to improve customer experience and drive growth of customer value.

  • Collaborate with cross-functional teams to improve product, value proposition and drive growth. 

 

Requirements:

  • 8+ years working in D2C User retention and engagement

  • Highly strategic and analytical; strong Excel skills required

  • Should have hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys

  • Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing

  • Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated

  • Experience in the gaming, fintech industry will be a plus.

  • Experience working cross functionally with growth, creative, data and cx teams.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.