Paid Media Manager

Winc

Los Angeles, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/27/2021
  • Website: winc.com
  • Company Address: 5340 Alla Road, Los Angeles, CA, 90066

About Winc

Winc, formerly Club W, is the first customized, subscription based site for wine. They are an online community of wine enthusiasts committed to taking the hassle, guesswork and pretentiousness out of enjoying a great bottle of wine at a reasonable price. For far too long buying wine has been a one-way street with experts using overblown wine jargon to tell people what to drink.

Job Description

Winc is looking for a full-time Paid Media Manager to run our paid campaigns on paid social, OTT, and other programmatic platforms. This person will conceptualize, design, and implement Winc's customer acquisition strategy on these channels, and also own all metrics and KPI's related to these channels to ensure that channel performance aligns with the rest of Winc's marketing strategy.

The Responsibilities:

    Formulate and own our Paid Social, Direct Mail, Display, and OTT strategies to ensure that Winc achieves its overarching acquisition goals.

    Set up, run, and continuously monitor all campaigns for maximum performance on KPI's, such as conversion rate, cost of acquisition, etc.

    Continuously A/B test all campaigns to maximize ROI and efficiency in order to reduce payback time of newly acquired customers.

    Collaborate with the Creative & Brand teams to develop a roadmap that continually tests new assets and ideas.

    Collaborate with the Analytics team to ensure that the ROI of all campaigns meet and exceed ROI goal and customer LTV requirements.

 
Exempt/Non-Exempt     Exempt 
Full-Time/Part-Time     Full-Time 
Position Requirements    

Qualifications:

    2+ years of experience in a data-driven marketing role, overseeing paid campaigns on Facebook.

    Solid understanding of social media best practices

    Very strong analytical and advanced MS Excel skills

    Good communication and interpersonal skills with experience working cross-functionally

    Can-do attitude and willingness to roll with the punches

    Bachelor’s degree or higher (preferably in marketing or quantitative field) from a recognized institution

 

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.