Content Manager/ Specialist


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/04/2021
  • Website:
  • Company Address:

About Lenskart

Lenskart is India’s leading online shopping portal for eyewear. With a country-wide reach including cities such as Delhi, Mumbai, Kolkata, Chennai, Bangalore and Ahmedabad, online shopping India has been made easy with Lenskart.

Job Description

Develop content strategy aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop site content, style and layout
Create and publish engaging content
Edit, proofread and improve writers’ posts
Liaise with content writers to ensure brand consistency
Optimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Manage content distribution to online channels and social media platforms to increase web traffic
Develop an editorial calendar and ensure content team is on board
Adjusting all the content (on the Website/ App/ Marketing assets) to American English and building the brand's TOV (Tone of Voice) guidelines in the US.
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention

Job requirements

Proven work experience as a Content manager in English in the US market
Hands on experience with MS Office and WordPress
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media
Excellent writing skills in English
Attention to detail
Good organizational and time-management skills
BSc degree in Journalism, Marketing or relevant field
Must be American or a native American English speaker.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.