Content Marketing Manager

Markforged

Watertown, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/30/2021
  • Website: markforged.com
  • Company Address: 480 Pleasant Street, Watertown, MA, 02472

About Markforged

Transforming manufacturing with revolutionary, affordable metal and carbon fiber 3D printers.

Job Description

What will you own?

  • Execute on deliverables like eBooks, Webinar scripts, Technical reports, and other long form content aimed at increasing lead capture with a compelling tone of voice. 
  • Write clear, compelling messaging and drive the strategy for future development
  • Work with multiple content creation agencies and contractors to draft, edit, and finalize deliverables
  • Ensure consistent messaging across platforms (app, mobile web, desktop)
  • Extensive technical content production related to complex engineering methodologies
  • Work with a translation consultant to translate content into a variety of languages including (German, Japanese, French, Italian, and others)
  • Carry the Markforged brand voice through multiple channels, while driving product-specific tone and style standards
  • Own Content/copy updates on Markforged.com
  • Lead Markforged’s blog strategy and publishing cadence
  • Work cross-functionally with content agencies, product managers, engineers, and marketers, working collaboratively to make the customer journey as user-friendly as possible
  • Demonstrate a strong understanding of how customers interact with our product, and use data to determine how to solve customer problems - and make our messaging even more compelling.

Important Note:
Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!

What you have:

  • A bachelor’s degree in English, journalism, communications, marketing, or a related field
  • 3-5 years of professional content strategy or copywriting experience for consumers and consumer brands (e-commerce experience is a big plus)
  • A portfolio that demonstrates strong writing and skills, as well as a deep understanding of the relationship between content production and demand generation.
  • Experience driving content strategy deliverables, such short form content, gated long form content, webinars, and more. 
  • A collaborative work style and the ability to think holistically—understanding how design and content strategy work together to provide customers with a consistent end-to-end message
  • Strong multi-tasking, time-management, leadership, and organizational skills
  • The ability to work with multiple content agencies in different parts of the globe
  • Must have a strong understanding of localized and translated content. Experience working with a translation service is a plus but not required
  • Experience with content promotion strategies is required. 
  • A motivated, self-starter attitude with demonstrated ability to push independent and team projects to completion
  • We use Apple computers and Google collaboration tools. While experience with these tools is not required, the ideal candidate will be excited to broaden their knowledge and embrace change.

Note: Please be able to provide 2-3+  samples of your content writing work or a portfolio. We are looking for examples that demonstrate your content strategy and thinking process.

Why Markforged?
Help us reinvent manufacturing. 
We are reinventing manufacturing so that engineers can build anything they imagine.
 
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
 
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
 

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.