Manager Marketing Operations

BrowserStack

Mumbai, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/29/2021
  • Website: browserstack.com
  • Company Address: , Mumbai, Maharashtra

About BrowserStack

The most reliable web and mobile app testing platform on the market.

Job Description

You will lead the Marketing Operations team. As the first hire for this team, you will lay the foundation for the way Marketing plans, executes and tracks every campaign. You will be the in-house expert, helping teams within Marketing define and track success. Your will help give visibility across all parts of the acquisition funnel, and help define processes and best practices to optimize every stage of the funnel. This role is based out of Mumbai.


Key Responsibilities

 

  • Define and implement scalable systems and processes help deliver the maximum impact for every marketing campaign.
  • Own the implementation and execution of campaigns across key channels such as Web and Email.
  • Drive the requirements and configuration for BrowserStack’s marketing analytics technology stack (e.g. marketing automation, web analytics infrastructure)
  • Build robust attribution models that effectively measure performance of each channel.
  • Analyse marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Align audiences and cohorts that will identify along the same product, seasonality, industry, role or business need to monitor & improve conversion.


Experience

 

  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • 4-6 years experience in marketing automation systems.
  • 2+ years experience and deep proficiency in SQL in a large and complex data environment.
  • Technically capable, excellent communicator, curious problem-solver and a desire to improve processes.
  • Be a self-starter who can manage multiple tasks simultaneously with minimal supervision.

 

Benefits

 

  • A competitive salary
  • Bonus and equity program
  • 100% company paid medical insurance
  • A flexible and generous vacation policy
  • Daily catered lunch and a all-you-can-eat snack bar

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.