Creative Strategist

Rent the Runway

Brooklyn, NY, US
  • Job Type: Full-Time
  • Function: Web/Graphic Design/Internet
  • Post Date: 04/29/2021
  • Website: renttherunway.com
  • Company Address: 345 Hudson Street, New York, NY, 10014

About Rent the Runway

Rent the Runway is transforming the way modern women get dressed and disrupting the $2.4 trillion global fashion industry by enabling women to rent, versus buy, clothing.

Job Description

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

We are seeking a Manager, Creative Strategist (Growth Marketing) to help manage our Paid Social & Affiliate channel to drive acquisition growth. In this role you will have end-to-end ownership of the growth marketing creative strategy for Paid Social, Affiliate, Re-marketing, and Programmatic marketing channels. You’ll work cross-functionally with our creative, analytics, growth and revenue team to ensure our creative strategy aligns with marketing objectives and complement company-wide strategic goals. 

What You’ll Do:

  • Manage and refine the creative development process by helping guide creative and develop an A/B experimentation framework to test new hypotheses to drive subscriber growth
  • Brief internal creative teams to develop creative assets for all channels, ad formats, & placements and support ongoing creative testing and experimentation 
  • Test and optimize paid marketing-specific landing pages and the customer user journey from paid channels 
  • Build ad measurement reporting with core creative KPIs based on user action(s) and analyze results in order to iterate new variations & tests 
  • Ensure continued innovation by recommending and testing new paid strategies, new or emerging channels and tactics to expand our paid acquisition efforts 
  • Implement paid creative best practices, establish benchmarks for success and delivering consistent reporting to internal teams providing learnings and opportunities 
  • Build strong relationships cross-functionally and with external partners (vendors, agencies, publishers, etc) to help build integrated programs and efficient processes
  • Collaborate with growth, revenue and finance team to ensure that paid marketing objectives complement with company-wide strategic goal

What Success Looks Like:

  • You can own the end-to-end creative process to drive subscriber growth, partnering with our creative teams and the teams who own our channels (social, SEM, affiliate, influencer, Display).
  • You have a growth mindset to develop your own creative strategies and can execute those hypothesis through the test/optimize process to deliver results
  • You built strong relationships across the revenue org and the creative org to ensure each team is set up for success during the creative development process, learnings are shared from our tests, wins are celebrated together, and the teams can operate at the velocity they need to succeed

About You:

  • BS/BA required
  • 3-5+ years of experience in digital marketing; experience in paid social & display is required. Experience in Affiliate & Influencer marketing is a plus.
  • Growth mindset - ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
  • Experience in a competitive, fast-paced and challenging environment
  • Data driven marketing approach (very comfortable with numbers/excel) 
  • Passionate about marketing and marketing tech
  • Hands on past experience working in media buying platforms (Facebook & Google at a minimum) and past experience with both static and video ad formats.
  • Experience in consumer products or retail, startup and subscription-based businesses is a plus
  • Knowledge of collaboration tools such as Google Suite (Sheets, Docs, etc) and JIRA 
  • Knowledge of online analytics/business intelligence tools such as Tableau, SQL, etc is a plus 
  • Understanding of A/B testing
  • Experience with managing large paid media budgets and agencies is a plus 

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
  • Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
  • 401k match - an investment in your future.
  • Company wide events and outings - our team spirit is no joke - we know how to have fun!
  • Hybrid Work - when our corporate employees return to the office post COVID they will have the option to work remotely 2-3 days a week, in accordance with Company policies. 

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

Related Jobs

Engineering Manager, Product Security

Rent the Runway - Brooklyn, NY, US

Senior Manager, Transportation

Rent the Runway - Secaucus, NJ, US

Senior Software Engineer, Java

Rent the Runway - Galway, IE

Senior Software Engineer, Back End

Rent the Runway - Galway, IE

Senior Manager, Social Media

Rent the Runway - Brooklyn, NY, US
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.