Senior Affiliate Marketing Executive - THG Beauty Brands

The Hut Group

Manchester, GB / England, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/29/2021
  • Website: thg.com
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

THG is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.

Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.

About the Division - THG Beauty Brands

With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Illasmaqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.

About the Role

The Senior Affiliate Marketing Executive is responsible for supporting with the day to day management of affiliate programmes, managing numerous publisher relationships, developing the channel and supporting the Affiliate Marketing Manager. Working as part of the close-knit Acquisition team, this is a key role to support the growth of our Own Brands portfolio, set to expand further in 2021!

Responsibilities

Strategy Development:

    Understanding the affiliate marketing budget and support in analysis of ROIs and KPIs
    Establishing clear new customer acquisition driving initiatives
    New partner outreach and quarterly planning at campaign level
    Monitor and analyse performance against key KPIs and ROI and make suggestions for optimisation

    Development relationships with strategic partners, affiliates, influencers, and agencies to increase brand awareness and drive performance across the channel
    Proactive publisher recruitment and collaborate with affiliate network for continuous onboarding of new partners
    Optimising affiliate partnerships
    Conduct regular competitor analysis and take appropriate actions
    Regular quality control and exposure auditing across affiliate partners

    Partnership vetting and managing the approvals of new partnerships on our affiliate programmes
    Managing the promotional planning and ensuring this is being secured in advance
    Support the Affiliate Manager in reporting on affiliate channel performance and campaigns

Cross Team Collaboration:

    Collaboration with wider trading and marketing teams to understand and support key campaigns, promotions and messages
    Active collaboration with the Influencer team to offer support on on-board & campaign management
    Influencer agency and affiliate network
    Collaborate with other digital and marketing teams on broader performance marketing projects and campaign planning

Team Development:

    Provides support to new team members during the learning process

KPI’s

    Sales and Revenue targets

    Cost targets and COS%
    Channel growth
    New publisher on-boarding
    New customer / new user acquisition target

Key behaviours

    Team player – able to collaborate across functions
    Initiative – able to think outside of the box
    Organised
    Pro-active and positive attitude

    Driven and goal orientated
    Passionate
    Can build strong relationships

Essential skills

    1+ years' experience in a similar role is essential
    Experience working in a fast-paced environment
    Excellent communication skills

    Basic understanding of digital Key Performance Indicators
    Able to manage relationships with external partners and agencies
    Able to negotiate to ensure cost efficiency for the channel
    Can perform well under pressure and deliver results in difficult situations

Benefits

    Competitive Salary and bonus scheme
    Pension scheme

    Onsite Doctor
    Employee discounts

Additional Information

Unfortunately, because of the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.