SEO Strategist

SoFi

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/28/2021
  • Website: sofi.com
  • Company Address: One Letterman Drive, Building A Suite 4700, San Francisco, CA, 94129

About SoFi

Social Finance, Inc. (SoFi) was founded in 2011 by Stanford Graduate School of Business classmates who shared dissatisfaction with the state of the student lending industry.

Job Description

Who we are:

We’re a next-generation fintech company on a mission to help our members achieve financial independence to realize their ambitions—whether that’s buying a house, starting a family, or becoming debt free. We aim to be at the center of our members’ financial lives, so they can get their money right. 

By joining SoFi, you’ll help shape a brighter financial future for our 1.8+ million members—using innovative, mobile-first technology to transform an industry that hasn’t changed in decades. With offices across the United States and abroad, we’re one of the fastest growing companies in fintech—offering the agility of a start-up with the stability of seasoned management and dynamic, passionate employees. 

Join us to invest in yourself, your career, and the financial world. 

Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

We are seeking an SEO Strategist to help grow our organic presence for all our financial products and services. This person would help execute SEO research, discover new opportunities, manage the project workflow, implement best practices, analyze organic growth, and manage both content publication and content measurement. This is an excellent opportunity for a data-driven and ambitious individual with a SEO background to strategize and implement best-in-class search capabilities to become one of SoFi's core business drivers. 

What you’ll do:

  • Expand SoFi’s organic footprint into previously untapped search space for both high volume core business terms and broad match, long tail keywords.

  • Manage publication of search optimized content, identify new content opportunities, and measure page performance. 

  • Identify upcoming trends and coordinate a strategy for how to best position SoFi for the changing organic landscape.

  • Produce quantitative reporting and qualitative explanations on weekly performance.

  • Help manage external agencies, partners, and platforms. 

  • Oversee internal content competition and prevent any potential keyword cannibalization.

  • Implement both internal and external linking tactics to grow page authority.


 

What you’ll need:

  • 2+ years of relevant SEO experience

  • Bachelor’s degree

  • Strong attention to detail

  • Deep understanding of content management

  • Ability to manage project workflows across multiple teams

  • Experience with SEO software (Moz, BrightEdge, Conductor, etc)

  • Experience in web publication and CMS, especially within WordPress

  • Experience with performance analysis, especially within Google Analytics

  • Strong analytical and quantitative skills

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

#LI-BR1


 

Why you’ll love working here:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program
  • Employer paid lunch program (except for remote employees)
  • Fully stocked kitchen (snacks and drinks)

 

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

California Consumer Privacy Act (CCPA)

When you apply to a job on this site, the personal data contained in your application will be collected by SoFi (“Controller”), which is located at 234 1st St, San Francisco, CA 94105 and can be contacted by emailing [email protected] Controller’s data protection office can be contacted at [email protected] Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.
We may have collected the following categories of Personal Information:

  • Identifiers, such as name, contact information, online identifiers
  • Personal information, as defined in the California customer records law, such as name, contact information, education, employment, employment history
  • Audio, electronic, visual and similar information, such as images and audio, video or call recordings created in connection with our application and interview process
  • Professional or employment-related information, such as work history, prior employer, information relating to references, CV, details of qualifications, skills and experience, human resources data and data necessary for benefits and related administration services
  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.
  • Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, sex (including gender, gender identity, gender expression, sexual orientation, veteran or military status, etc. upon your voluntary disclosure.Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.