Digital Marketing Specialist / Manager


Redwood City, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/28/2021
  • Website:
  • Company Address: 975 Island Drive, Suite 101, Redwood City, CA, 94065

About Karius

Karius provides genomic insights for infectious diseases to enable clinicians to make critical treatment decisions.

Job Description

About Karius
Karius is a venture-backed life science startup that is transforming the way pathogens and other microbes are observed throughout the body.  By unlocking the information present in microbial cell-free DNA, we're helping doctors quickly solve their most challenging cases, providing industry partners with access to 1000’s of biomarkers to accelerate clinical trials, discovering new microbes, and reducing patient suffering worldwide. 

Position Summary
The Digital Marketing Specialist / Manager is responsible for the planning, design, and management of marketing campaigns that promote the Karius Test. The Specialist / Manager works closely with the Marketing team, advertising agencies, and media partners to effectively leverage online marketing and direct marketing promotions. 

Why Should You Join Us?
Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company’s platform is already delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive test capable of identifying more than a thousand pathogens directly from blood, and helping industry accelerate the development of therapeutic solutions. The Karius test we provide today is one of the most advanced solutions available to physicians who aim to deliver better care to many otherwise ineffectively treated patients. Our test is the result of some incredible work done by our scientists, statisticians, engineers, and physicians, all driven by the same mission. You, as part of the Karius team, will be able to see how directly your work has a life-changing impact on people, and at scale. 

Reports to:    Director of Marketing 

Location:  Redwood City, CA 

Primary Responsibilities
•  Manage and design the development of product digital and printed collateral Execute digital campaigns, including web, email, social media, display advertising, SEM.
•  Measure and report on the performance of all digital marketing campaigns.
•  Manage advertising calendar, including advertisers and vendors.
•  Manages website, content and design changes.
•  Support social media campaigns.
•  Maintain a document control system and up to date organization of marketing assets.
•  Ensure appropriate approvals of all product promotions 

What’s Fun About the Job?
Karius is operating at the edge of what is now known to be possible in infectious disease diagnostics. With that, comes a wave of new and incredible challenges and opportunities. To deliver on that value, you will be tapping into some of the most advanced technologies, architecting and innovating where the current solutions simply don't suffice. You will get to see how much your work really matters. 

Travel: Travel required up to 20%.

Physical Requirements
Subject to extended periods of sitting and/or standing. Work is generally performed in an office.  

Position Requirements
•  Bachelor's Degree in Communications, Marketing, or industry related field with 3 or more years in a Marketing Communications related role.
•  Experience using video, audio, animations, and other rich media assets to contribute to content production.
•  Familiarity with A/B Testing and performance marketing.
•  Understanding of the healthcare landscape, preferred.

Working knowledge of the following platforms / programs:
•  Email campaign platforms (i.e.Hubspot, Pardot)
•  Adobe Illustrator, InDesign, Photoshop
•  WordPress
•  Ad retargeting
•  Google ads
•  Video editing

Personal Qualifications
•  Passionate, purpose-driven, and excited about Karius’ mission. 
•  Mastered your craft, eager to learn and grow and desire to share knowledge.
•  Detail oriented with exceptional organizational and time and project management skills.
•  Ability to work effectively, be adaptive and efficient in a fast paced (startup) environment.
•  Superior communication, negotiation, and decision making, including strong ability to identify and solve ambiguous and complex problems.
•  Strong analytical, abstract reasoning skills and problem-solving capabilities.
•  Ability to effectively collaborate with peers and team members in other functions.
•  Results and detail-oriented; self-motivated, ability to work with minimal supervision.
•  Role model for Karius culture and values.

At Karius, we value a diverse and inclusive workplace and provide equal employment opportunity for all applicants and employees and are committed to honor and invest in the full diversity of people, in our hiring, recruiting and development of employees across the Company.  All qualified applicants for employment are encouraged to apply and will be considered without regard to an individual’s race, color, sex, gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application due to a disability, please contact us at [email protected] and we will accommodate qualified individuals with disabilities.  

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.