CRM Manager, APAC


Hong Kong
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/27/2021
  • Website:
  • Company Address: 100 Montgomery St, Suite 2000, San Francisco, CA, 94104

About Vivino

Vivino is the world's largest online wine marketplace, powered by a community of millions of wine drinkers who use the Vivino app to scan and rate more than 500,000 wines every single day. Through and the Vivino app, users discover and purchase wine based on their individual scanning, rating and purchase behavior and community recommendations, making wine discovery fun, accessible, and easy to understand for wine drinkers of every level of expertise.

Job Description

We’re changing the way people enjoy wine, and consequently disrupting one of the oldest industries on the planet. By harnessing the power of technology and social behavior, we’ve created the world’s largest - and smartest - wine community and marketplace. Over the next ten years, the global market for online wine sales is expected to grow significantly and Vivino will be at the forefront of this growth. Now is the time to join a fast-paced and growing team.

Help drive revenue via B2C CRM communication focusing on markets in APAC
Based in Hong Kong, and reporting to the CRM Regional Manager, the CRM Manager is responsible for deploying emails and push notifications and will help the company drive revenue via B2C CRM communication globally, focused solely on markets in APAC.

For this role, your key responsibilities will be to:

    Build emails via WYSIWYG and HTML/CSS, as well as Jinja, our liquid templating language
    Test and schedule emails, both automated and one-off emails
    Ensure messages are mobile-friendly
    Pull insights via Looker (Tableau competitor) and the databases directly with SQL
    Work with multiple teams globally
    Work with the eCommerce team to drive revenue on a daily basis
    Support the CRM team on the ideation and implementation of emails, including lifecycle emails, trigger-based emails, and revenue-driving emails
    Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required

Vivino offers employees of our Hong Kong team

    Awesome work culture with few formal procedures and limits
    Medical insurance
    Discounts on wine purchases

We also learn about and explore the wonderful world of wine together on a regular basis through tastings and events. A passion for and interest in wine is helpful, but not required.

Skilled in HTML/CSS and a dynamic self-starter
We are looking for someone who is skilled in HTML/CSS and is excited at the opportunity of improving their SQL, liquid templating, and CRM integration skills. We need a dynamic and passionate self-starter and envision that you are resourceful and willing to dive in and find answers to questions that may not yet be documented.

Furthermore, we hope to see that you have and can demonstrate:

    Fluent in English and either Cantonese or Japanese
    3-4 years of experience in CRM/email marketing
    Strong knowledge of HTML/CSS and aptitude to learn dynamic coding languages like Jinja and database languages like SQL
    Previous use of ESPs and CRM tools such as Salesforce Marketing Cloud, Marketo, Klaviyo, Braze
    Familiarity with other email tools like Everest and Litmus is a plus
    Strong time-management skills
    Strong analytical and problem-solving skills
    Pristine attention to detail
    Strong communication skills

About Vivino


Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions of wine lovers. Vivino’s unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California and Copenhagen, Denmark. We also have teams around the world in: the UK, Netherlands, Italy, Spain, Germany, France, Ireland and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity, but as an offering of a cultural experience that was once out of reach for many, but is now open to everyone.

Vivino's five core values are:

    Always Strive for Better
    Work Together
    Earn and Offer Trust
    Be Approachable
    Lead with Data

Commitment to diversity and inclusion
Vivino is an equal opportunity employer (EEO) and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status or any other characteristic protected by applicable federal, state, or local law.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.