High School Marketing Manager

Labster

Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/27/2021
  • Website: labster.com
  • Company Address: Danneskiold-Sams√łes Alle 41, Copenhagen, 1434

About Labster

Labster is a fast moving, award-winning company that focuses on revolutionizing the way science is taught to students all over the world. Our platform offers a Virtual Laboratory provided as a supportive curriculum based e-tool where students can work with real-life challenges in an online environment that simulates reality.

Job Description

Labster is a fast-moving award-winning company that focuses on revolutionizing the way science is taught to students all over the world.

We develop fully interactive advanced lab simulations and combine these with gamification elements such as an immersive 3D universe, storytelling and a scoring system to stimulate curiosity and highlight the connection between science and the real world.

At Labster, we are dedicated to empowering the next generation of scientists to change the world. We value impact, being bold, learning, collaboration and having fun whilst we do it.

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment, where engagement, values, job satisfaction are goals of equal importance to the financial goals of the company.

THE ORGANIZATION

We have replaced the conventional management hierarchy and organized ourselves using Holacracy.

Holacracy is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy. No more top-down management. We believe in finding talented people and organizations that empower them.

THE ROLE

Labster is looking for a dynamic Marketing Manager in Boston, Massachusetts!  The Marketing Manager will contribute to the overall marketing strategy by executing campaigns to increase prospective customers and increase sales in the North American High School market.

 

 

RESPONSIBILITIES

    Exceed monthly, quarterly and annual lead generation and conversion goals to drive growth in target markets
    Collaborate with other internal teams to develop and monitor strategic marketing initiatives
    Own and execute the High School campaign calendar and provide accurate reporting to the marketing and sales team.
    Develop, implement and track marketing programs such as email, social media, webinars, conferences and events
    Work with external agencies and vendors to execute marketing programs
    Organize weekly sales webinars
    Build and maintain lead nurture streams and sales cadences to engage prospects throughout the sales funnel
    Own and execute event marketing plans

Candidate profile

    Must have 3-6 years of experience in marketing at a SaaS company
    Bachelor's degree in business administration, marketing, communications or related field
    Previous experience preferred with a start-up or scale-up tech or SaaS company  
    Strong knowledge of various marketing and analytics tools such as Salesforce, Google Analytics, and content management systems
    Experience with Pardot, or a similar Marketing Automation Platform
    Excellent analytical skills and a knack for data analysis
    Strong written and verbal communication skills
    Skilled in writing and editing content with attention to detail
    Strong prioritization, organization and project management skills
    Must be comfortable working autonomously
    Proficiency in Spanish a plus
    Design experience a plus

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.