Content Marketing Lead


New York City, NY, US / San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/17/2021
  • Website:
  • Company Address: 85 2nd street, San Francisco, CA, 94105

About Plaid

Plaid is focused on democratizing financial services through technology. We build beautiful consumer experiences, developer-friendly infrastructure, and intelligent tools that give everyone the ability to create amazing products that solve big problems.

We started out by building the technical infrastructure APIs that connect consumers, traditional financial institutions, and developers. Today, we add key insights to the data access we provide with our suite of analytics products and one in four Americans with a bank account now uses Plaid.

Job Description

At Plaid, our mission is to unlock financial freedom for everyone. Founded in 2012, we've helped tens of millions of consumers live a better financial life and thousands of developers build the new wave of financial technology. Our customers range from companies like Stripe, Coinbase and Square to Fortune 500 enterprises like American Express and PayPal. To date, Plaid has raised $725M of capital from prominent venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. 
We are looking for an experienced content marketer to head our content marketing organization. The ideal candidate will be a storyteller who has a strong foundation in analytics and organic marketing - a marketing expert who can use multiple channels and tell stories to engage our customers and prospects. This individual will be responsible for building a comprehensive content strategy, managing all content creation and responsible for driving the overall growth of our organic marketing program.
The ideal candidate has significant experience building and executing a comprehensive content marketing strategy with a track record of driving measurable impact across all channels.  You should have at least 15+ years of experience developing content and SEO programs, including managing and scaling highly successful teams.

What excites you:

    • Develop a combined SEO and content strategy both for the short and long term success, tied to key business objectives
    • Based on research and channel performance data, produce a steady stream of high-quality content that maps to a strategy to drive traffic, acquisition, and deeper engagement with our existing
    • Scale our content marketing team, leading recruiting efforts to grow our capacity including our agencies and freelancers with specific domain expertise
    • Work with performance marketing teams to ensure content development aligns with funnel-building objectives, uniquely tailored to each audience
    • Partner closely with key cross-functional stakeholders to understand content requirements, scale channels, and prioritize development initiatives
    • Develop a strategy to optimize our .com experience for key audiences and develop the matrix and process to manage updates 
    • Measure the impact of our content and SEO programs, closely monitoring key metrics, and proactively refining priorities and resource allocation accordingly

What excites us:

    • 15+ years experience as a content leader who has successfully delivered results impacting acquisition, engagement and retention through content marketing
    • Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly and concisely
    • Strong ability to develop a content strategy and compelling stories that are customized to each of our audiences, including our end-users customers, and partners
    • Hyper-focused on delivering results and are comfortable leveraging analytics and performance metrics and provide guidance to the team to make decisions
    • Comfortable with and have a strong handle on growth experiments, testing, and analysis
    • Understand the concepts of standard funnel metrics, user segmentation, customer journeys, and lifetime value to make efficient decisions
    • Familiarity with how to manage complex projects, multiple stakeholders and competing priorities to effectively manage your team’s work and maximize impact
    • Team player with a positive can - do attitude
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.