CRM Executive (Lifecycle)


London, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/14/2021
  • Website:
  • Company Address: Kensington Centre 66 Hammersmith Road, London, United Kingdom, W14 8UD

About WorldRemit

We’re changing the way people send money abroad. We’re taking something complicated and making it simple.

Our people and our technology work together to create faster, easier and lower cost money transfers. We send to 150 countries around the world and have over 4 million happy customers – a number that’s growing every day. After all, 125,000 5★ reviews can’t be wrong!

Job Description

Who we are

We’re global, we’re growing and we’re going to need talent to keep up the pace. We’re making payments simpler for over 4m customers worldwide, in over 90 currencies. We’ve been around for 10 years, disrupting the market with a digital payment platform that aims to make sending money abroad as easy as sending a text message. 

There’s almost 1,200  of us already hard at work and we love welcoming new people. We’ve got offices across the world, from London to Sydney and 15 locations in between - they’re open for business but right now lots of us are working from home. Want to be part of our global growth story - read on…

About the role

We are seeking a key member of the central CRM team to work as part of our growing CRM Lifecycle function. 

Reporting into the Senior CRM Manager for Lifecycle, you’ll be an integral part of the team that is responsible for developing the automated, lifecycle campaigns through which we manage our customer relationships.  You’ll be hands-on in our CRM system, utilising all available data to create, effective, compelling customer journeys as part of our overall CRM strategy.

Reporting to the Senior CRM Manager, you will:

  • Working with internal stakeholders (e.g., content, operations, product) to define and manage ad-hoc CRM communications, in particular in the email & push/IAM channels
  • Creating, checking, and deploying email marketing campaigns using Braze, our CRM platform
  • Defining and segmenting audiences appropriate for each message
  • Acting as a ‘customer advocate’ and ensuring the quality, relevancy, consistency and accuracy of our CRM
  • Assisting with the design and creation of promotions, automated messaging, campaigns, and events 
  • Testing, measuring, and learning from each communication – constantly seek improvement
  • Campaign reporting

What we’re looking for from you...

  • Few years of CRM or email marketing expertise
  • Knowledge of Braze is preferred
  • Able to develop and build segments within a marketing automation platform (Braze, SFMC, Iterable, ActiveCampaign, etc.)
  • Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on an enterprise-level marketing automation platform.
  • Competency in coding HTML, CSS, and Liquid highly desirable
  • Ability to work in fast-paced, high-growth environment
  • A desire to work across multiple channels and to be involved in designing and delivering marketing automation
  • Knowledge/experience of FS / money transfer business highly desirable
  • Experience of working in a multinational / multi-market organisation highly desirable

What you’ll get from us

  • Life assurance of 3 times your salary, should the worst happen.
  • Pension scheme offering 8% matched contributions.
  • Private medical and dental care plans.
  • 25 days of holiday plus bank holidays, rising to 28 after 3 years.
  • Recharge days, 4 per year, 1 for each quarter
  • Cycle to work scheme
  • Various dining and shopping offers

*Please note, due to remote working at present, some of our benefits may be temporarily suspended. For more information please get in touch.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.