Senior Manager of DEI, Culture & Engagement

Wheels Up

New York City, NY, US
  • Job Type: Full-Time
  • Function: HR
  • Post Date: 05/13/2021
  • Website:
  • Company Address: 220 West 42nd St 16th Floor, New York, NY, 10036

About Wheels Up

Revolutionary membership-based private aviation company that reduces the upfront cost to fly privately while providing an unrivaled lifestyle platform

Wheels Up offers individual, family and corporate members exceptional world-class service with around the clock support. The cutting-edge Wheels Up mobile app enables members to seamlessly book flights, manage their accounts and participate in ride-share opportunities. Wheels Up Members also have access to the Wheels Down program, featuring exclusive lifestyle events and experiences, unique partner benefits and a full-service luxury concierge, which is also integrated in the Wheels Up app.

Job Description


Wheels Up is a leading aviation company that connects fliers to private aircraft—and one another—to deliver exceptional, personalized experiences. With the Wheels Up App, anyone can search, book, and fly on private aircraft from the world’s largest marketplace of safety-vetted and verified planes, totaling over 1,500, whenever they have a travel need. It’s as easy as booking an Uber or an Airbnb. Our fleet includes 300+ owned and managed aircraft as well as 1,250+ approved partner aircraft, comprising King Air 350i and Light, Midsize, Super-Mid, and Large-Cabin Jets.


We also offer Connect, Core, and Business Membership options that provide guaranteed aircraft access and pricing, along with exclusive events and a suite of lifestyle, hospitality, travel, and retail benefits from preeminent brands. Additionally, our in-house Aircraft Sales and Aircraft Management teams take a tailored approach to serving current and prospective plane owners, meeting all of their brokerage, acquisition, trade, advisory, and/or care and maintenance needs. Wheels Up delivers a comprehensive aviation solution for 10,000+ Members and Customers throughout North America.


In February 2021, Wheels Up entered into a merger agreement with a Special Purpose Acquisition Company (SPAC) called Aspirational Consumer Lifestyle Corp., in order to become a publicly traded company. At that time, Wheels Up was appraised at an enterprise valuation north of $2B. In January 2020, we entered into a groundbreaking partnership with Delta, which involved us combining with Delta Private Jets to expand our fleet and offer guaranteed nationwide coverage—and which has enabled us to provide unparalleled experiences across private and commercial air travel. We also acquired our longtime partner Gama Aviation in March 2020, making us the largest Part 135 operator in the US and one of the largest private aviation operators and aircraft management companies in the world. And in January 2021, we acquired Mountain Aviation, the largest Part 135 operator of Citation X Super-Mid Jets in the US.


These developments, coupled with our previous acquisitions of Avianis, a leading tech company in our space that has accelerated the development of our next-level digital platform, and TMC, the leading light jet charter wholesaler in the US, have made Wheels Up one of the fastest-growing and most innovative private aviation companies in the industry, capable of fulfilling any flight need. 


At Wheels Up, we are realizing our vision of making private flying and the accompanying lifestyle accessible to millions of individuals, families, and businesses in the U.S. and around the world.


Wheels Up is seeking a Senior Manager of DEI (Diversity, Equity, and Inclusion), Culture, & Engagement. This newly created role will help us amplify Wheels Up’s core values and enhance employee connections that keep our team informed, engaged, and inspired. This position will partner and help to lead all workplace culture initiatives in order to foster a culture that is diverse, equitable, inclusive and fun.


This critical role will focus on positively impacting employee experiences across Wheels Up. The successful candidate will have demonstrated success in building and implementing effective DEI, culture, and employee engagement strategies. You should be able to understand how these strategies connect with and influence one another and help to support of business objectives. This is a highly visible position working closely with our Chief People Officer and all levels across the organization.



  • Support our Chief People Officer in designing company practices, programs and policies that reenforce and enhance DEI in our company.
  • Maintain and expand knowledge of current DEI topics, programs, and trends. Use those inputs to recommend and develop best in class practices that are well suited for our company.
  • Serve as the HR team and company DEI subject matter expert. Use that expertise in partnering with leaders and employees throughout the business as well across the HR team.
  • Creates, sponsor, and encourage employee resource and affinity groups across our geographically dispersed organization.
  • Advise, partner and support Talent Acquisition in their efforts to work with professional organizations and universities in order to attract diverse candidates for full time roles as well as internship

Culture & Engagement

  • Design and implement our strategy for measuring, understand and utilizing employee and candidate sentiment. Achieve this through a multi-pronged listening strategy which includes engagement and pulse surveys, focus groups, and external sources of feedback.
  • Partner with HRBPs, recruiters and team leaders to analyze employee and candidate feedback. Collaborate on meaningful action plans that to drive improvement where needed.
  • Lead the process by which we develop an Employee Value Proposition. Partner across the team to ensure that is understood and utilized in our recruitment and engagement practices.
  • Serve as a key team member on projects that involve our workplaces, the return to our workplaces, and digital employee experiences.
  • Recommend and lead employee engagement activities and community service programs and events.
  • Partner with Communications to build out content that can be leveraged internally and externally including our social media platforms in order to demonstrate our commitment to DEI, Culture and Engagement and to increase internal and external awareness of Wheels Up as a top employer of choice.
  • Define and track Key Performance Indicators by developing and monitoring metrics for various aspects of diversity, culture, and engagement. Create dashboards and automatic reporting in order to track trends and progress and identify areas of opportunity. Effectively analyze and utilize data to support recommendations and to measure impact.


  • 7+ years of experience in Human Resources.
  • Demonstrated significant experience and measurable success in a combination of diversity and inclusion, employee experience, workplace culture and employee engagement.
  • Cultural awareness, sensitivity, and flexibility, with a knowledge of traditional and current principles, methods, and tools of workplace culture.
  • Excellent communicator and collaborator, with the ability to build trusting relationships and engage and connect with employees across all levels of the company.
  • Excellent oral, written and platform communication skills. Experience is using a variety of internal and external forms of communication to promote interest and build awareness of company programs and messaging related to DEI, Culture and Engagement.
  • Strong executive presence and gravitas. Able to connect, advise, and influence senior leaders.
  • Highly analytical. Proven track record of collecting and using data – especially employee engagement data. Has created and measured impactful strategies and programs based on data insights.
  • Track record of being known for being proactive, creative, and innovative.
  • Organized, and disciplined with strong project management capabilities.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.