Marketing Operations Specialist

Robin Healthcare

United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/02/2021
  • Website: robinhealthcare.com
  • Company Address: 1900 Addison St Suite 100, Berkeley, CA, 94704

About Robin Healthcare

Robin Healthcare is an innovative healthcare partner that combines the power of artificial intelligence (AI), voice recognition, and domestic virtual medical scribes and care coordinators to solve healthcare biggest challenges and inefficiencies.

Job Description

Robin Healthcare is a tech-healthcare startup with a mission to transform our healthcare system from its very core: the doctor-patient encounter. We marry medical scribing with the Robin Assistant™, our proprietary smart device, to produce the highest quality medical notes for our physicians so they can focus their attention on patients, not paperwork.

Robin is seeking a full-time Marketing Operations Specialist to work in a fast-paced environment with an inspired and talented team. The Marketing Operations Specialist will be responsible for executing data-driven initiatives to maximize the efficiency of marketing campaigns promoting our Software as a Service (SaaS) platform. The Marketing Operations Specialist will work closely with the Creative Director to support all aspects of database maintenance and manipulation, email marketing campaigns and improving lead generation processes through our CRM and our  marketing automation platform. This position will also hold responsibility for managing Robin’s marketing-generated trade shows, webinars, and digital marketing delivery.

What You'll Be Doing:

  • Assist with and provide insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases
  • Work closely with Senior Marketing Operations Manager to enhance and optimize the lead management process and automation, ensuring timely distribution of leads to sales team, and ensure correct database segmentation
  • Leverage Salesforce and Marketo to provide ongoing metrics in support of marketing campaign effectiveness
  • Work closely with the design and content teams to build effective emails and analyze those emails for optimization
  • Assist the Senior Marketing Operations Manager in the execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists
  • Handle requests for special reports, data, and sales tracking information
  • Manage trade shows, including vetting new niche shows for the sales force to attend, working with sales management to manage attendance, managing collateral and booth materials for shipment, acquiring attendance lists and coordinating follow-up messaging

What You Bring:

  • BA/BS in Marketing, Communications or related degree
  • Experience with Web-based CMS/marketing automation tools (Hubspot experience and Mailchimp experience preferred)
  • Advanced knowledge of Excel
  • Experience with marketing campaign analytics
  • Must possess 1-3 years of marketing experience (internship experience will be considered)
  • Data-driven marketer; highly analytical, organized and detail-oriented, self-starter
  • The candidate must possess excellent communication and organizational skills, be an innovative thinker, problem solver and effectively manage multiple on-going assignments in a fast paced, fluid environment

What We Offer:

  • Remote Work Environment/Flex Scheduling
  • Generous Stock Options
  • Amazing Benefits - Medical, Dental, Vision, 401k, etc.
  • Unlimited Vacation
  • Work with brilliant, hard-working, caring people daily
  • Break new ground in a growing startup and change the world of healthcare!

Equal Opportunity Employer: Successful applicants must be eligible to work in the US (visa sponsorship is not provided at this time) and must be able to pass a pre-employment background test. Robin Healthcare is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.