Director of Demand Generation


Seattle, WA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/23/2021
  • Website:
  • Company Address: 500 Union Street, Suite 325, Seattle, Washington, 98101

About Uplevel

For companies who need help scaling world-class, engaged engineering teams, Uplevel is your engineering effectiveness platform. We leverage machine learning and organizational science to champion behavior change with insights, coaching and actions integrated in your daily workflow — all based on best-practices and data from tools such as calendars, code repositories, project management tools, messaging apps, and engagement surveys.

Job Description


We’re hiring for an experienced growth marketer and sales development leader who wants to join as the second marketing hire on our quickly growing team. You will be responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. 



  • Manage our campaigns — working to coordinate between internal stakeholders, agency partners, and contractors on all aspects of campaign management from conception to development to execution to measurement. 
  • Own our marketing automation strategy for marketing and set our sales team up for success to use our Hubspot marketing and sales tools. 
  • Own our content marketing strategy – and build out the content team as we grow. 
  • Own our advertising strategy and execution
  • Support sales reps with email content, sales collateral, and account research
  • Manage our growing SDR team (open rec for first SDR out now) 
  • Improve operational processes and reporting to measure effectiveness, performance and ROI of marketing spend.
  • Partner with the VP of marketing on product marketing and PR initiatives as needed. 



  • Get in on the ground level of the marketing team and in partnership with the VP, set our processes and foundations for the future 
  • Be part of an ambitious early stage startup where we have clear goals, work swiftly under pressure, have strong attention to details, and put the customer experience first
  • Solve one of the biggest problems in software development – helping engineering teams operate as effectively as possible. 



  • BA/BS degree preferred and 5-10 years of professional work experience in marketing.
  • Excellent communication, interpersonal, and organizational skills. You should be a great writer, speaker, and listener.
  • Comfortable writing technical content that an engineer would want to read.
  • Driven by data to make decisions – experience managing campaigns, measuring and optimizing them.
  • Experience marketing to an engineering audience – CTOs, VPs of engineering a big plus. 
  • Hubspot experience a plus. 
  • Experience with account-based marketing strategy a plus

Equal Employment Opportunity and Nondiscrimination
Uplevel is an equal opportunity employer and we are committed to providing a work environment that is free from any form of discrimination. We value diversity and foster mutual respect among our employees.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.