Director, Product Marketing


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/23/2021
  • Website:
  • Company Address:

About Dutchie

Dutchie is the cannabis industry’s leading and fastest-growing e-commerce provider, powering online ordering for the top dispensaries throughout the United States and Canada. We are a product and design-focused company that has created a best-in-class experience for cannabis dispensaries and shoppers. Since our inception in 2017, we have experienced significant growth. We’ve raised $53M in funding and are backed by Howard Schultz (Former CEO of Starbucks), Thrive Capital (Investor in Instagram, Stripe, Spotify, Slack), Snoop Dogg’s Casa Verde Capital, one of the leading cannabis-focused VC’s, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

Job Description

About dutchie

Founded in 2017, dutchie is an all-in-one technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis space brings to the world through health and wellness benefits, social justice, and by empowering local communities through tax revenue. Powering thousands of dispensaries across 35+ markets throughout the United States and Canada, dutchie is the leading technology company in the cannabis space and was named to Fast Company’s 10 most innovative companies in North America and LinkedIn’s Top 50 Startups.

Dutchie has raised $253M in funding to date, backed by Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

About the Role

We are looking to add a Director, Product Marketing to support our growth. This person will work closely with our Chief Product Officer to implement strategic initiatives, manage our existing and future Product Marketing Managers, create scalable processes, define success metrics, and provide overall leadership. This role reports into the Head of Marketing.

What You’ll Do...

  • Work cross functionally with other department leads to optimize go to market processes
  • Define the role of Product Marketing at dutchie, and measure the success of product marketing efforts.
  • Develop OKR’s to quantify department performance
  • Lead, manage, and mentor Product Marketing Managers
  • Be an expert on our product, market, and competitors
  • Ensure that content, communications, and our approach to marketing feature releases remains of the highest quality. 
  • Ensure proper strategy and decision making regarding segmentation and distribution channels for releases.
  • Develop and maintain processes for ensuring proper go to market channels and segmentation
  • Work in conjunction with sales to plan and produce sales enablement materials.
  • Identify, implement and maintain tools that enable successful segmentation and go to market activities.
  • Identify ways to creatively repurpose, repackage and reuse content for distribution to broader audiences.

What You Bring…

  • 10+ years of product marketing experience, 5+ years in leadership
  • Excellent writing and communication skills; able to produce content that is easy to understand, yet elegant and succinct. 
  • An extreme attention to detail and utilizing this skill ensure all possible outcomes are accounted for with marketing activities.
  • People development and influencing skills; able to build and drive extended and virtual teams.
  • Thought leadership and the ability to innovate in our approach to product marketing.
  • Self-starter who enjoys working in a dynamic, collaborative, and innovative high-growth environment.
  • A gift for storytelling, communicating in the “Why” behind a product in a way that entices users and therefore drives adoption.
  • The ability to work side-by-side, and speak fluently, with both product and marketing leaders. 
  • Track record of creating and managing scalable processes in a high-growth environment.
  • Expert knowledge of modern product marketing concepts and techniques 
  • Experience owning or partnering with others to drive organizational design
  • Ability to to flawlessly communicate cross-functionally, with various teams and departments.

You’ll Get…

  • Competitive Salary
  • Equity 
  • 401(k)
  • Full Benefits - Medical, Dental, and Vision Insurance
  • Flexible vacation and sick days
  • Technology (hardware, software, reading materials, etc..) allowance


At dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.